Great! You just finished a webinar presentation.

I'm not necessarily talking about a multi-week class, I'm just saying you had spoken and presented for sixty to ninety minutes and my webinar is over, and they're all done, right?

Wrong. Many people think that when they finish a webinar, all their job is done but it's really the beginning.

We need to have immediate follow up, long term follow up, and keep your subscribers on that same offer and on that same topic for at least a few days.

What is immediate follow up? I mean that when you present a lesson to people. For example, how to get traffic using forums? At the end of that free training session, you might give them a special URL to go to, an address that can type in another browser and purchase your paid training course.

But the problem with most webinar technology is you cannot push a URL to them and you cannot give them a physical link to click on. You will have to type in the exact URL. And though many people will type that URL, some of them won't buy now. And some of them won't type the URL, and some of them have not even been on your webinar that they don't know to go to this address.

That's why as soon as your webinar is over, you should take the same URL you gave to your webinar attendees and broadcast it to your relevant list of subscribers.

That way, people have a link to click on and people who went to that site but couldn't stay or who didn't attend the webinar at all, have a way of getting to that site and seeing your offer.

But they still might have clicked a not but or they might have missed that email. That's why I'd want you to have a long term follow up and send emails everyday, for five days after the webinar has ended to make sure they see your offer and to make sure they have been given all the various reasons for looking at your offer.

Trust me. People will still buy several days down the road. And several days down the road, you should not switch to a completely different offer.

Too many people who present about form marketing one day and the next day, start talking about AdSense sites. Wait a second, weren't you just talking about forums? Why are you talking about AdSense now?

I want to have a consistent message. I want you to keep talking for the entire week after your webinar is over, telling me reason after reason and benefit and proof and case studies about why I should join this course of yours.

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If you're running a free webinar, I highly recommend that at the end of that webinar you give people the chance to find out more about you and purchase additional training from you.
This is what's called a "pitch" at the end of your webinar. When you pitch, you should stack up the offer by building up the total amount of value in this training package and then drop it down
to the acutal price. That way people can see the difference between the high value you provide versus the low price. Build up the value and then make several drops down to the real price.
For example, build the value up to $3000 dollars then drop to $2000 dollars, $1000 dollars, $500 dollars, and maybe all the way down to $200 dollars, which will be the price people pay today.

You can price shop in different ways. The standard drop, the number of payments drop, the price increase schedule, and the cross-off items drop. The normal price drop you
can apply is the one I just explained to you. Build up the value by explaining different components. Let's say, you have four different components in your training package
and each component is worth $500 dollars. You only need to justify the total value of each component, $500 dollars, total them up and now you have a total package value of
$2000 dollars.

You could do one simple drop down to $200 but if you drop it from $2000 to $1000, to $500, then $200. You keep your audience guessing because they keep thinking
"Ok, a $1000 is the final price. No, wait, $500 is the final price," until they figure out what they actually pay. This is perfect if you're offering a one-time payment for
some kind of training.

But what if you're offering a payment plan such as with a fixed-term membership site. Your audience might pay $20 dollars per month for 10 months. How do you price drop that?
What you do is drop down to the $200 dollar mark and then split up the payments. Tell people they don't have to pay $200 bucks at once. They don't pay two payments of $100 dollars.
They don't pay five payments of $40 dollars. Instead, it's ten payments of $20 dollars and $20 dollars tonight is all it takes to give them access to your training. It's the same
idea as the price drop where the price keeps going down. Only here the total price is the same but the amount they need to pay today to get their foot in the door keeps decreasing.

The price increase schedule is a clever alternative to discounts. Never discount your services or products. You don't want somebody to buy something from you for $200 dollars and
then next week you put it on sale for $100 dollars. You instead want to go the other way. Let's say you're launching your training course for $100 dollars, you tell people "tonight
it's $100 dollars but in 7 days it will jump to $200 dollars." In other words, if they take the offer now, they pay this price. But if they wait a week, they now have to pay double.
This gets people to hurry up, and it gets people who's on the fence to buy from you right now.

And finally, you cross off items on your list. Remember how I told you build up the four components of your offer. And their each worth $500 dollars for a total price of $2000 dollars.
You can cross out component number one and component number three, and make them free bonuses. That way the price is dropping but it's dropping in a more tangible way because you can
say these parts of the offer are now free.

And those are four ways to price drop from a high value to a low cost. The standard drop, number of payments, price increase schedule, and
crossing off items.

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So you're ready to start your own webinar. You're ready to run your own live online presentations to promote something or teach something. Besides your webinar service, and I recommend GoToWebinar, what other software do you need to run a webinar? The answer is you really don't need any other software.

But I prefer to have PowerPoint, a web browser, and Camtasia Studio at the ready. PowerPoint is the easiest presentation tool to run your webinar. When you're showing your screen, you always have to be worried about what exactly are you showing. But with a PowerPoint, you know you're showing just a few bullet points.

If you can talk and you can click the mouse button, running webinar is easy in this sense. PowerPoint comes as part of Microsoft Office in most new computers. There is a presentation tool for the Mac called Keynote, and even if you have no money, there is a free alternative called OpenOffice that does basically the same thing.

The second tool I use a lot on webinars is my web browser. Think about it. You can show anything that's on your screen in a webinar. That includes your web browser. You can demonstrate how to accomplish a certain task on a website.

For example, how to register for a form, how how to create an AdWords ad, even how to send a simple email. These are all things you can teach using just your web browser.

In addition, if I'm presenting something on a PowerPoint and I lead into a pitch or an offer for people to find out more about me and buy from me, it helps a ton to go to the URL I'm talking about. I open it up in my browser, I show people what's there and what to do once they are there.

And the final tool which you might want to hold off on until you get better at webinars is a tool called Camtasia. GoToWebinar has built-in recording software but it records at a somewhat low quality. Camtasia on the other hand records in high quality and in a format that you can later on edit and burn to a CD, upload to your blog or websites, or even dump the audio and use it as a podcast, or get it transcribed.

And that's the exact software that you need besides GoToWebinar, definitely PowerPoint for presentations, a web browser which is free, and possibly in the future, Camtasia, so you can record your live webinars for later playback.

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When you run a webinar, no one can duplicate you. There is so much of your personality in a webinar from hearing your voice, to hearing your speaking style, to showing your screen.
That every webinar you do is totally different from any webinar anyone else can run. You can theme your webinar with your own logo, theme song, your name in the title, and a
repeated day and time.

If your sales letter already has some kind of logo, and it should, you can make that a part of the branding of your webinar. When you create a webinar with gotowebinar, you can upload a logo.
That when someone goes to register or join, they see that logo on the sign up page, even though it is not on your site. This is good for you because the competition is getting tougher and tougher.
And this way everytime somebody sees your logo, they know that they'd better attend, they'd better listen, and they'd better do what you tell them to do at the end.

You can obtain different mp3 music loops at sites like istockphoto or even have your own one made. Even a simple 10 to 30 second audio loop is something you can tack on to the beginning and end of
your webinar recording. This goes back to branding. When someone watches the replay of your webinar, they hear that same theme song every time. This is an easy but subtle way to always look more
professional and it hardly costs you any money and hardly takes any extra time. It's just one extra step in the editing process after you have your recording.

Place your name in the title of your webinar. People used to not realize who I was until I started adding my name to the ends of my products. For example, Sales Page Tactics with Robert Plank. That's all one title.
Think of T.V. shows such as the Tonight's Show with Conan O'Brien. You could come up with all the goofy names that you want but when you have your name in the title, people will always remember who you are.

And finally, run your webinars at the same day and time. I know one marketer in particular who always runs webinars on Wednesdays at noon. That means, if I ever see someone else running a webinar on Wednesdays at noon,
I'd automatically think back to the other guy who runs way more webinars. And I say I know who's webinar I am going to go to instead, who's going to over-ride who. The guy who I know runs the most webinars.
Pick a time slot and stick to it. Again, this is how TV shows work, they're always on the same day of the week, at the same time. That way they capture the same audience over and over again.

And those were four ways to theme your webinar. Use a logo, theme song, your name in the title and repeat the day and time.

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Whether you host your webinar on a free service or paid service, you get what you paid for. I would definitely recommend that you stay far away from any free webinar provider
and instead go with a low end's paid webinar service such as gotowebinar. How'll then do you justify the monthly fee of running webinars? There're several ways, you could record webinars for others.
Commit to a weekly webinar, run a webinar class or use webinars to get an extra number of sales, whether those are for memberships, products, or services. There's nothing wrong with you join venturing with
someone else and recording a webinar for them.

I know of manypeople would gladly pay $10 to $20 dollars for you to start a webinar for you, for them. Record the webinar and send you the recording and guess what, gotowebinar only costs you $100 dollars per month.
So you would only need to record five webinars per month to get your money back. Even if you didn't get all your money back, let's say, you got $50 dollars back from the $100 dollars you put in. Now you
can record your own webinars and not be pressured to make so much money.

You could commit to running a weekly webinar. Having a webinar on the schedule every single week, at the same day, and same time is a pretty reliable way of making sure that you always run that webinar.
Whether people pay to get on the webinar or the webinar is free and you are promoting an offer at the end.

Put it in the calendar, promote it and get people to sign up. That way you have to run it, otherwise you're letting those people down. You could run a $200 dollar or higher webinar class when you give people live training
and you run a class, you save alot of time you otherwise might of been spending sending emails, running blog posts, or writing reports. You see the question, you talk, maybe you'd explain it on your screen and
it's done and it's explained in a way that's probably much better than a written report and it takes you alot less time.

Finally, you can use webinars just to promote your products or promote affiliate products. Have a goal of a certain number of extra sales. Let's say you have $20 dollar e-book, if you ran one webinar that lasted half an hour,
once a week and at the end you promoted a $20 dollar book, you'd only need to make about one sale, maybe two, for every thirty minute webinar. Use webinars as a way to get better at promoting your stuff and have a goal of just
enough sales to justify your monthy costs. And that is how you can talk yourself into paying for a webinar service, record webinars, run a weekly webinar, run a class or use webinars to get an extra number of sales from your existing products,
affiliate links and services.

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When your running a live presentation whether it's speaking live from the stage, running a teleseminar over the phone, or presenting a web seminar or webinar.
You're gonna run into people who become a problem, maybe they are asking you tons of questions when they should only be asking one or two.
Maybe they're being hostile or verbally abusive or even disrupting the experience others are having when you present.

There're four reactions you can take: ignore, dismiss, turn the objection around, or ask the crowd.
Usually if someone is disrupting your webinar, they're being immature about it.They might be yelling at you, speaking in all caps, or asking the wrong questions.
Because you use a service such as gotowebinar, you can see the questions people type and you can relay those questions but everyone else in the room cannot see them.

That means you don't have to police the chatroom. If someone types something to you, it's up to you whether you want to relay it or not. So you can simply ignore the question and move on.
But if someone is becoming impossible to ignore, you can dismiss them from a webinar. Going to webinar interface might not be what you're use to but you can right-click a person's name and click on the
dismiss link and they are now kicked out from your webinar.

If your webinar is making someone angry or they aren't learning from it or it's wasting their time. It's best for both parties if you go your separate ways. Your attendees were are all invited guests of
your webinar and you're well within your rights to kick them out. Next, if you see an issue come up that many people are asking, you can turn the objection around. I once was running a webinar
explaining how to set-up a membership site using a specific piece of software.

And multiple people were asking why I use that piece of software, why didn't I use a free or cheaper solution.
Instead of ignoring that question, I brought it up and explains why this solution was better than all the other solutions, including the free and paid ones. And I listed specific features
and showed real proof and facts. I explained that you get what you pay for and even though many alternatives were free or cheaper, they didn't deliver all the features that they promise,
which is what matter.

And finally, if you still come across people who insist causing problems, ask the crowd. I once gave a webinar where a number of people did not like the way I was presenting. So I stopped the
webinar for a second and asked the entire crowd if they could understand the things I was teaching. If I was going to fast or too slow and the majority of people said I was right on pace and
everything was fine. So I used that as social proof and moved on. When somebody is disrupting your webinar, it's not the end of the world. You could ignore their question, dismiss them, turn the objection
around or ask the rest of the crowd for their opinion.

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Webinars are fantastic because you can your screen and talk to people and present to people from anywhere in the world to anywhere in the world as long as there is an internet connection, but because you might be teaching the people in different time zones or overseas or in different countries, you might come across some difficulties with time zones. It could be noontime where you are but 10 o'clock at night where someone else is. So how do you avoid time zone differences when scheduling a webinar?

First off, when you promote your webinar, remind people about different time zones. allow them to choose their own time zone, and allow your webinar service such as GoToWebinar to send email reminders that come in as the webinar gets closer. When I run a webinar, I always remind people about different time zones. That might mean just listing a few time zones in addition to yours.

I like to run my webinars at 4:30 PM. When I tell people about the time and date of the webinar, I'll give them the day, then I'll say, '4:30 PM Pacific Time. That's 7:30 PM Eastern, 6:30 PM Central.

If I know I'm going to be speaking to a European audience, I'll give them the time and date in GMT or Greenwich Mean Time so that if they are in Europe or in Africa they can easily adjust.

The great thing about GoToWebinar is that when someone goes to register for your webinar, there is actually a dropdown box where they can choose what time zone they are located in and the time and date will change accordingly. That way when they make plans in the town they are to attend, there will be no confusion about what time and day your webinar is in their time zone.

Keep in mind: Webinars are live and not prerecorded. That means there is going to be some kind of time zone difference.

The great thing about GoToWebinar is that by default, they will send out reminder emails a week before the webinar, a few days before, one day before, and even an hour before the call. That way, even if people forgot about your webinar or forgot what time it was, they will still get an email a little while before the webinar starts.

When you run your own webinars you're going to find that although the time zone differences are something to watch out for, they really are not that big of a deal and they really should not prevent you from running your own successful webinars especially because you could remind people of different time zones. You can allow people to choose their own time zone, I need to remind them of this feature as well. And when you leave the email reminder settings as the default, it will send your registrants several email reminders before the webinar happens.

And that's how you can avoid time zone differences when scheduling a webinar. Go ahead, schedule your very first webinar right now at www.webinarcrusher.com.

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When you run a live webinar, people can hear your voice instantly when you speak it. People can see what you are doing on your computer screen whether that showing
a powerpoint, showing a video, showing your desktop, or even showing a webpage or someone else's desktop. The bells and whistles of webinar are great, but what can you do to be
the most prepared and have the most responsive and successful webinar possible? With these four things: rehearse, engage, teach and pitch. You should at least know what's in your webinar presentation before
you present it.

That's why if I have an important webinar coming up with over 200 attendees, I will run through it very quickly. Think about it. If you're gonna be talking for an hour, it can't hurt to just go for an hour
and have someone look at the recording and tell you what to keep in mind when the webinar is live. You'll be alot less stressed and alot more prepared if you at least do a dry run of your webinar presentation.

When you do run a presentation, engage your audience. Have at least one quick poll where you can take a break from speaking for a minute and tell them to answer one of four simple questions to help figure out what kind of audience
you're dealing with, to prove a point, and to steer the conversation in a certain direction. If you are running a webinar about how to build a list, you might ask your audience if they're most interested in building a new list,
writing out a respond or content, keeping subscribers engaged or getting subscribers to buy. Then based on the most common answer, you can tell people, "Here's which you all want to know." And that's what you can focus your're speaking
on.

Make sure that in your webinar presentation, you teach. There's nothing more boring than having a call where everyone already knows exactly what you'll be talking about.
It also sucks to be on a call where all you're doing is selling. Educate people about the problem that your offer will be fixing. Tell people a little about what they should do to prove that you're an expert in your subject.

And after you've done that, "pitch" them. Because you taught them a little bit now, it would not be fair to leave them out in the cold. You need to give them the next step and tell them how to get the complete training. Not just the quick free
training you gave today by going to a specific url, hitting the buy button and joining your membership site which contains additional videos and maybe even more live webinars.

Those are the four most important phases of your webinar. Rehearse before the webinar even happens, engage your audience so they actually listen, teach them something so they get something from attending the webinar. And, at the end, "pitch"
them, tell them what steps to take now that they have this information.

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