When you run a live webinar, it's only natural to think that you're going to eventually mess up something whether it's the way you kick off the webinar, delivering your webinar pitch or even your presentation – something is going to go wrong. Well, remember, you need to know what's going to happen, be ready for it and use that to make your next webinar even better.

If you think that your first webinar is going to run perfectly, you're wrong. If you think that your first 20 webinars are going to run without any problems, you're also wrong. Things are going to happen. Maybe your Internet connection will die or Go To Webinar will not display your screen correctly. Maybe your PowerPoint won't show up or you will lose your PowerPoint. You might be all ready to demonstrate a site for your viewers only to find out that the site is down for maintenance.

Instead of crossing your fingers, hoping nothing will ever go wrong, no, that things will go wrong. When these things do go wrong, what do you do? Always have some kind of a backup plan.

For example, if I was going to run a webinar showing how to accomplish something on EzineArticles and the site is down, I might instead whip up a PowerPoint or complete all the steps I was going to teach such as writing articles and leave out the component about submitting to EzineArticles. If I was going to interview a guest speaker and that speaker did not show up, I would do the best I could to explain the same materials without that speaker.

Whatever goes wrong on your webinar, keep in mind for next time what went wrong. If it was that your guest speaker did not show up then next time, have a better follow-up sequence to make sure they come to your webinar. If you messed up the technology, go back and rehearse for next time to make sure that your PowerPoint opens properly and that your webinar starts properly. If your problem was with your speaking presentation, rehearse the presentation to make sure you don't trip yourself up.

And that's how your cover for messing up on live webinars. Know it's going to happen, be ready for it and adjust later.

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Are you a superstitious marketer? By that, I mean do you try to second-guess yourself and worry about what time of day or what day of the week you're going to run your webinars.

I'm here to tell you that there's no right or wrong time and date to run webinars. I've run webinars on the weekends, early in the week, late in the week and the morning, afternoon, at night and I still get attendees. That's the most important thing to remember about webinars. Run them when it is convenient for you.

If you work a day job or you are busy with other commitments during the week, you have no choice but to run the webinars on the weekends. Every now and then, you might want to try running a webinar during the week just to see if there is a better turnout or if the crowd that comes to your webinar buys more stuff from you when you pitch at the end. The same goes for the time of day. If you usually run webinars in the morning, try running webinar in the evening just to see if anything's different.

But above all, don't be superstitious. It's way too easy to listen to one person's advice telling you that webinars only run on Thursday afternoons. But the problem with that logic is that if the perfect time to run a webinar was Thursday afternoons, wouldn't everybody run the webinars at that specific time? If that was the case, that time slot would be too crowded and it would no longer be the perfect time to run a webinar.

The other important reason to try different dates and times is to see what your subscribers like. Maybe more people on your particular list happen to show up on Tuesday mornings but maybe on my list, they happen to show up more on Thursday evenings. See what your list likes and combine that with the time slot that works best for you.

You are a business owner. You can set your own hours and that includes the time and date of webinar.

Once you figure out which time or the date you run your webinar and which day of the week, be consistent. If you find that you prefer and your subscribers prefer you to run webinars at Tuesdays at 4:30 PM, continue to run your webinars on Tuesdays at 4:30 PM just because that's what your list has gotten used to.

The perfect time to run your live webinar is the day of the week that's best for you and your list and the time of day that's best for you and your list. Nobody can tell you an exact day or time to run a webinar.

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When you transmit your live online training or your webinar, it's important that your screen is viewable by many different audiences and that the recording of that live training is also viewable by as many people as possible. For that reason, I highly recommend for webinars you size your screen down to the lowest possible screen size which is 640 x 480 and record your webinar recording in full screen instead of recording a small area. Because you get a small file size, you see exactly what you are recording and it's easy to repurpose that video especially for embedding on a webpage.

When you record your video in a 640 x 480 screen size, your video recording is going to be very small at least in comparison to a much larger video. Think about this. If you recorded a video that's twice as wide and twice as high, you will have a video that's at least four times as large. You want to have these smaller file size so that people can download it faster and easier. It saves on your bandwidth and it processes on your computer much faster if you want to make edits.

The next big benefit to recording your video at a small screen size and recording in full screen is that you see exactly what the recording is going to look like. If you are recording just one single window for example only recording your web browser, it's not clear what the end result is going to look like. But if you record the entire screen then what you see what your live webinar participants see and what your viewers watching the recording see is all exactly the same. It's very simple for you and it's one less thing that can go wrong.

And finally, when you do have that recording, you have to keep in mind that most people will not be watching that video on a full screen. If you embed it on a webpage, you may have to size it down to about 600 pixels wide. If you're embedding it down to a blog post, you might size it down to 300 or 400 pixels wide. So, keep in mind that even if you record your screen at the lowest resolution possible, you're still going to have to size the recording down even more to make it fit on a regular webpage.

I don't know about you but I hate it when I see recordings done on a very large screen size and then size down because I can't see anything, all the text and writing is tiny. The mouse pointer is tiny. And the sized down recording is much different than the original presentation looked. And that's exactly why you should present at 640 x 480 screen resolution. It gives you a smaller file size in the recording. You record exactly what you see and broadcast and it's easy to resize down to show on a webpage.

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When you run a webinar, you are showing your screen live and speaking to your audience live. That means that the most powerful thing you can show people is not necessarily a mind map or PowerPoint but a demonstration of you doing something whether that is placing a new real estate listing, creating an eBay auction, posting an outsourcing job, writing an article, setting up a blog. Whatever it is, the message you have to get across to people is many times more powerful if you show people instead of telling.

On your next webinar, consider using one of these three methods of demonstration. A screen shot PowerPoint, web browser, or point and click plus marker method.

The disadvantage to presenting something live on a call is that something might go wrong. Let's say you were showing people how to set up a blog. A million things might go wrong. You might accidentally show your password on the screen when creating that blog. Your web post might be down. You might come across an error you have not seen before.

If you're that nervous about something potentially going wrong on live webinar, take screen shots of the thing you are demonstrating. Take the screenshot of your entire screen. If you are showing people how to set the WordPress blog, take screenshots of your browser then take those screenshots, paste them into a PowerPoint presentation and stretch out the screenshot so it'll fill up your entire screen. That way, when you play the PowerPoint show, you are simply flipping through the screen shots of what you're doing. So, they can see what you were doing but you do not risk anything going wrong.

If you do want to demonstrate something live, just use your web browser. So few people realize they can show things other than PowerPoint on a live webinar. Show your browser in the screen and hit the F11 key to present it in full screen you show the most of the web page you're on. Now, demonstrate how to set up a WordPress blog, create an autoresponder list, post to a forum – anything you can do with a web browser, you can show on a webinar.

And finally when demonstrating, remember to explain every point and click and to use the marker tool to draw out the thing you're talking about. For example, when talking about a WordPress blog, you might mention things such as the steps you'll take.

Set up the WordPress blog, add a theme and add plug-ins. You might then open up the marker tool and write directly on your screen the words set up, theme and the word plug-ins. That way, people can get the big picture and see what you are about to do. If there is a specific link or text box that is important and demands attention, instead of talking about it take the marker and circle that thing people should look at.

And that's how you demonstrate on your next webinar using a screen shot PowerPoint, your web browser or the marker tool.

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When you run a webinar, you're going to have people register for it ahead of time then when you run your live training, they will attend it. But how many of those people who register will actually attend? Do you think that a 100% of people who register will attend? No. Do you think that half of people who register will attend? Not even close.

I have found that when I run a live webinar, the usual show up rate is 32% of those who register. That means if 100 people register for my webinar, 32 will show up. This percentage does not change too much from webinar to webinar for me. Your results might vary but you should plan on around 1/3 of the people who say their going to be at your live webinar to actually be there.

What can you expect people to do on your webinar and how long should you expect them to stay? This depends from person to person and the duration that people stay on my webinar is one factor that does change from webinar to webinar.

However, I have noticed that at the top of each hour, a small number of people leave. That means if I'm running a webinar at 4:30 in the afternoon, I'm going to get some people who leave at five o'clock, some people who leave at six o'clock, some people who leave at seven o'clock. Some people just have appointments or scheduled events at the end of the hour and you will lose a few people.

I've also noticed a slight drop off at the close of my webinar. If you're teaching something that then transition into a pitch, there are a small group of people who are never going to buy, who are not interested in buying, who will simply not stick around for your pitch. Even if you're not selling something, there are the impatient few who will leave as soon as it seems like your webinar is winding down. They feel like they got most of it and even if you have something very important at the end of your training, they will leave early.

That's the amount of people you can expect to show up to your webinar, about 1/3. But on top of this, keep in mind that some people will leave at the top of the hour and some people will leave at the close of your webinar.

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When you run your live webinar training session, you're going to have many different personalities in your audience. Some will be nice and some will be mean. That's just the way the world works. When one of these people is loud or rude or ask too many questions or ask questions that trip you up, what do you do? Your choices are to ignore, laugh or recover.

Many people who I see running webinars stop dead in their tracks when a single question they don't know how to answer comes up or they will stop everything their doing to read just one question or even worse, they will read a question out loud without reading it to themselves first. If this sounds like you then for your first several webinars, you should either ignore all questions or have a set time for questions. That way, you are not distracted by people asking them.

After you run several more webinars and you are at the point where you can read questions as they come in, keep in mind that you don't have to answer every single question especially if it's not relevant or if you're running short on time. If somebody mentions something or asks something that is relevant and is a valid point for example, if they don't believe the claims you are making or if you left a very important flaw out in the open when you're explaining a step-by-step procedure.

For example, let's pretend you were giving a webinar about how to set up an autoresponder with AWeber. Somebody might ask, "Isn't such and such autoresponder service even better than AWeber?" And you might have to address this question in a way that makes fun of the question or at least explains why it's not relevant. My answer to that kind of question would be that there might be other services that have better features than the one I am demonstrating but this is what I chose to demonstrate and this is the service that's the most newbie friendly. Some people might say things you don't like and you might just have to laugh it off. Somebody might tell me on a webinar that I talk too fast or slur my words or explain things too fast and I'll just admit that's what I do.

The final thing you can do when someone asks a rude question or makes a rude statement on a webinar is to simply recover. Admit that there is a problem and move on. You might be demonstrating how to set up an autoresponder and one screen that you're using might not be working. Explain to your audience that they might too come across this problem and here's what you would do to solve it. The things you teach and demonstrate are a lot more helpful and a lot more real when things go wrong and you recover instead of trying to cover it up.

And that's how you handle questions and hecklers on a webinar. Decide if you're going to ignore the question, laugh about it or recover and move on.

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There are many different ways of creating an information product. You can write it yourself, you can outsource it, you can dictate it and have it transcribed but my favorite and fastest way for creating a product is with a live webinar or web seminar. With a live webinar, you can create a product live in front of an audience, course correct according to their needs. But the best part about it is you can get paid for a product you have not even created yet. But how do you do that?

The first step is to outline the entire course. If you tell a group of people you're going to be running four webinars on a certain subject, that's not very exciting. You need to have some kind of plan about what you're going to present each and every week. For example, when I ran a webinar course about time management, I didn't just say I was going to talk about time management. I told people that in the first module, we're going to cover overwhelm and the second module perfectionism and the third module procrastination and then the fourth module common sticking points.

I created the PowerPoint presentation beforehand and could share different exciting bullet points. For each class for example, my index card strategy, why not to take notes, the five minute productivity booster, the way I avoid burnouts, the perfect cure for disinterest and so on.

I had an outline before I even started so people had all the details of my course. But then when I presented, I might have changed up the presentation a bit. It turned out that many people were not interested so much in the step-by-step systems I applied as they were in the emotional motivation. So, I changed the direction the course took while still staying true to that outline based on what people said in blog comments, in questions on the webinar and in one-on-one emails.

That was the live webinar component which was great because I had an initial pool of test users to get into that course but then I later turned it into a membership site. I took the recordings and put them in a site where somebody could pay a monthly fee to get access to those videos but there was no longer any live interaction. I created the class once and then it's simply repeated the recordings for future students.

And that's how you get paid for a product before you create it. Outline the course and have a test group, a pilot group of single payment buyers, course correct and adjust your presentation based on the user feedback to make it better and then later make it into a monthly membership site.

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Have you heard about webinars or web based live online presentations yet? If not, you need to know about the three kinds of webinars you can run to deliver online training, non-interactive webinars, interactive webinars and Q&A driven webinars.

With the webinar, people see your screen and they hear your voice. When you're first starting out with the webinar, it can be kind of scary but it's worth getting the hang of it because it's the closest thing you can get to presenting live in front of an in-person audience but this is over the Internet. When you're first getting started, you'll want to only focus on the presentation you are delivering and maybe check for questions at the end.

But for now, just get used to presenting your PowerPoint's or demonstration and speaking for about an hour. Once you have a webinar or two under your belt then add the interactivity.

With many webinar services such as Go To Webinar, attendees can type questions into a special question box. This means that while you are talking, you can periodically check the question box and allow some of your attendees to steer the conversation in a certain way.

You can also have different panelists or guest speakers and un-mute individual people on the call so they can talk in addition to you or even one of your attendees if they have a headset or a telephone and they have a question, you can un-mute them and they can ask their question instead of having to type it out.

The final form of webinar which is super interactive and great for putting inside a paid member's area is a Q&A or question and answer webinar. These are the easiest kinds of webinars to run because you don't have to make any preparation. Simply answer up the questions that get put in front of you.

If you're doing this sort of a membership site, you can make a blog post inside the membership and ask people to post comments that detail their one question for the Q&A call. Then during the Q&A call, you read through the questions one at a time and answer them. You can also tell people to ask even more questions live on the call in the question box ensuring that you get to all of their problems.

Those are the three webinars you can run when you're just starting out, a non-interactive webinar, an interactive webinar and a question and answer driven webinar.

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The great thing about webinars which are online video training sessions is that you can have a live audience or you can simply present without an audience and record it for later or you could mix the two. You could present your core materials as regular videos and then run a quick question and answer or Q&A sessions to handle these questions of your students. Now the question becomes, "Should all your webinar training be recorded? Should it all be live or should it be some mixture of the two and what mix?"

At first, when you were just starting out with your webinars, all of your training should be live. Running live webinars are the best way to get used presenting and handling an audience. It also saves you time because if you run a two-hour webinar, it only takes up two hours of your time. And when the webinar is scheduled at a specific date and time, you simply have to be there and there's no way for you to pause or postpone a webinar until later. This gets you in a habit of starting and finishing a presentation in one sitting.

But as you run live webinars, you might find that you can't handle all the live training or that you're getting annoyed with visitor questions or even that the live webinars are feeling like a chore. You might feel like you want to record videos ahead of time. For example, record two webinars back to back and then drip them out on some kind of blog or membership site.

But this depends on your personality. If you love interacting with people, you might be able to continue running live webinars. If you hate people, you might have to switch 100% to pre-recorded ones. But if you're somewhere in between like I am, you might want to have half of your training be recorded and the other half be a live webinar. For example, in an eight or four requests, have every other week be a recorded webinar and the ones in between be live webinars.

When deciding between live and recorded webinars, think about this. Are you really responding to all of the questions? Is the fact that you're live make the information better? Are you being live just to be live or are you really responding to questions?

If you're the kind of person who doesn't read questions, who doesn't interact with the audience, what's the point of running a live webinar? On the other hand, if you respond to a lot of questions and allow them to course correct the direction your training takes, live webinars are definitely for you. And that's how you decide between live and recorded webinars. It really depends on your personality and if you get sick of live training or if you want to continue doing it after you've run your first few webinars.

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