When you run a live online streaming webinar event, you have a very easy way to create content, get traffic, or build a better relationship with your subscribers. But many people make the mistake of either limiting themselves to only running one single webinar or they'll run webinars but will fail to use the power of a webinar recording. That's why you should take your webinar recording and place it online as a time-limited replay.
If you take that recording, place it into a private members' area, and also think of one third use for your webinar such as a membership dashboard or even some kind of a book with minimal editing.
I basically see two kinds of webinars taking place. Webinars where someone paid you money to get access to a paid training course or a free webinar where you are giving away free information and at the end pitching some kind of a paid course.
When you run a live event, you want people to show up live at a specific date and time so you can get audience interaction and teach people right then and there. But some people simply cannot attend.
Some people have other plans, maybe they didn't receive prior notification, or perhaps they are in a different time zone than you even though you are presenting in the afternoon, it is the middle of the night for many of your would-be webinar attendees. That's why it's a great idea to record your webinar using tools such as GoToWebinar plus Camtasia Recorder and place it on a web page a web page with nothing else on it except for a video that plays automatically, playing your webinar exactly as the live attendees viewed it with fast-forward controls and a link or button below that video where somebody can join your paid course which you pitch at the end of a free call.
Now, in addition to putting this free replay online, I want you to make sure to only keep it online for a couple of days to make sure that people will view the video. But also place that recording inside of a paid members' area.
Just because you gave a training for free doesn't mean that it lacks value. That's why you should record every webinar you present and place these recordings inside of a paid membership site. Even if you're placing them all inside the same membership site, how awesome would it be if someone joined one of your courses and received twenty or even thirty of your past various webinar recordings?
Finally, always be thinking about what other uses you can use for your webinar content. In addition to putting up a free replay, or a paid replay, you can also get that webinar transcribed and turned into articles, reports, or books.
When you record your webinar, place that free webinar online for a limited time as a replay to the public. Put that same recording inside of a paid membership site. Have that webinar transcribed for use in other materials later.
Running a webinar doesn't have to be as scary as you think. Go right now to www.webinarcrusher.com to lock in your spot right now and start running webinars tonight.
