Video conferencing or video calls are not a recent phenomenon. There have been many instant messengers and software tools that facilitated video calls and conferences. However, none of those applications or tools offered as many features as the likes of Google+ Hangouts and GoToWebinar provides.

Companies across the world have started using Google+ Hangouts, GoToWebinar and automated webinars within the organization, to host client meetings and to attend to myriad purposes. Professionals who telecommute are also using GoToWebinar and Google+ Hangouts to make life simpler and easier.

While all the three are popular choices, there are many differences between GoToWebinar, Google+ Hangouts and automated webinars.

Google+ Hangouts

Google+ Hangouts are a free service that comes along with having an account or profile on Google’s social network. There are no payments to be made and all facilities within Google+ Hangouts are completely free. Users can add as many attendees or participants in a webinar on Google+ Hangouts and every attendee can speak, listen to others and see everyone in the conversation or conference.

Google+ Hangouts also offer the facility to exchange files, videos, send textual messages, to share video links and to host presentations or to share the screen display with others. In a nutshell, Google+ Hangouts come with several features that a video conference or webinar would need.

On the flip side, Google+ Hangouts do not appear to be completely professional. It cannot be customized and there is a certain concern with privacy. Since users or attendees can add people within their social networks or list of friends on the social network, the webinar cannot always be kept confined to the invited or desired list of attendees.

GoToWebinar

GoToWebinar is a tool that provides all the resources, features and facilities to host a perfectly professional webinar. Up to 1000 attendees or guests can be invited and participation of attendees is only by invitation. This feature offers more security and privacy to conferences hosted using GoToWebinar. It is a paid software tool and it comes with all kinds of technical support. Companies that need to host commercial webinars, conferences with clients and need frequent video conferences with employees at other sites or remote locations would benefit from a state of the art tool like GoToWebinar.

Automated Webinars

Automated webinars are prerecorded presentations, not live, that are broadcasted as per preset schedules. Automated webinars can be simply a presentation, can be interactive with a set of choices for participants, may engage one person in the audience at a time or pull in many attendees at the same time. Automated webinars can be broadcasted on websites, video sharing sites or to invited attendees using software like GoToWebinar.

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Now that you are preparing your own webinar, you are probably thinking about what kind of balance you need between the informational or teaching part of your presentation and the promotional or selling segment. There is no set percentage of content versus promotion that you need to follow but there are some things to think about that will make your webinar work more effectively.

During your webinar you are going to need to take enough time to explain your product properly and build its value in the minds of the audience. If you do not take the time to extol your product and the reasons why they should buy it, no amount of pitch at the end of the webinar is going to sell your product or service. You need to teach your lesson or explain your product, taking the time to ask and answer questions and explain everything that is included in your offer. Explain exactly what they will be buying, show testimonial letters if you have them, and show them the ordering process.

Many people find that one hour is a good length of time for webinar. In a typical one hour presentation you would be looking at about 45 minutes of teaching or informational content and 15 minutes of sales promotion. But as we mentioned earlier, there is no set ratio of content to promotion, you need to give your presentation in a way that is effective for the products and services that you are selling.

You can make an excellent presentation in your webinar but if you forget to pitch your product properly you will not get very good sales results. The purpose of most webinars is to promote a product or service, so you need to allow enough time in the presentation for a good sales pitch.

If you spend most of your webinar pitching your product you are not going to build up trust and rapport with your audience. Without these you are going to have poor sales results.

If you get excellent sales results from your webinar then you probably have the balance of content to sales pitch right. If you are not getting good results then you need to think about either increasing your content or increasing your sales pitch while reducing the other component.

An effective webinar is going to have content that fully explains the value of the goods and services being offered. It will have a question and answer session, show testimonial letters and explain the ordering process. Once these things have been done in order to gain trust in the product, a competent sales pitch, using proven sales techniques, should be used to close off the webinar.

Using the suggestions above will help you to create a webinar that has both the content and the sales pitch necessary to make your presentation a success.

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As someone who is planning on producing your own webinar, you are no doubt familiar with what software is needed in order to attend a training session or webinar. We will go over the requirements here to help you recall all of the information and perhaps add some new points. Then you will be able to explain the process to potential viewers of your webinar who might have questions on the subject. This will help to ensure that they attend your presentations.

The good news is that most modern computers will already have installed almost all of the software that they need, with the exception of the webinar services own software. GoToWebinar, like many webinar services, will prompt you to run any applications that you need to attend the webinar successfully. When the person wishing to attend the webinar opens the webinar join page in their browser, they will see a Flash or Java applet. While the webinar is loading up the webinar client will install in the background.

The technologies used by most webinar services, including GoToWebinar, are Flash and Java based. This means that they will not install on most mobile devices but they will install on both desktop and notebook computers. Mac's and PC's are both able to run these programs.

You need to keep in mind that at the moment GoToWebinar is not completely Mac compatible. There can be issues with both the screen sharing features and the sound quality in the USB headphones. These issues will hopefully be addressed soon. For the moment it is highly recommended that you present your webinar using a PC. A possible solution for Mac users would be to run Parallels.

For attending a training session or webinar where you do not want to transmit audio or visuals a Mac will work just fine.

The people who are going to attend your webinar will be happy to find out that they are not going to have to do a complex download of software in order to watch and participate in your presentation. Let them know that all they need to do is go to the webinar join page using their browser and follow any prompts to install the webinar client software. It's that easy! Because of the Flash and Java technology used in webinar services like GoToWebinar, the applications can only be run on desktop and laptop computers, not on mobile phones and other mobile devices.

GoToWebinar is not fully Mac compatible for presenting webinars but they work fine for attending one.

By understanding and passing on this information to people who wish to register for your webinar you should help ensure that they get the full benefit of your presentation

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A big question for many people new to preparing webinars is how to write the script that accompanies the video and visual effects. There are several approaches on how to write the dialogue for your presentation.

One school of thought feels that you should script everything, then memorize it and present it just as written. Many others feel that it is best to know your material well and rely on prompt phrases from your presentation slides or cue cards. There are, of course, many combinations of the two approaches that can be used.

The problem, for many people, with memorizing a script is that it can come across as very flat and uninteresting when it is presented. No one wants to listen to someone speak in a monotone from a script for thirty minutes! You are not a professional actor so there is no real need to be memorizing your lines. You do, however, need to have a good idea of what you are going to say and ensure that it is line with the visual part of your webinar.

Know your material! This is the key point to successful presentations. If you are comfortable with the material that you are presenting then you do not need a script to follow. If you are using a slideshow such as PowerPoint, you can use the bullet points on your slides as cue cards. Don't put too many bullet points on one slide; three to four is usually enough. Because you know your material you should be able to talk for several minutes from each bullet point. If you are using graphics that do not include bullet points, hand written or typed cue cards can work as well. Decide how long that you want your presentation to be and how long you can speak to each prompt. Then you will know how many slides with bullet points, or cue cards, that you need in order to organize the audio portion of your webinar.

It is important that your webinar follows a logical sequence and that the time allotted to each segment is adequate for the material that you want to cover. You will need to practice! That is the only way that you can be sure that the full presentation will run the length of time that you have allotted for it. Rehearse the complete webinar a few times until you are confident that you can cover the information that you want in the time that you have allotted.

As we've discussed, there are different ways to approach writing the script for your webinar.

You can fully script every word and memorize it. This does not work well for many people as it can come across as uninteresting and boring. For many people the best way to go about scripting their presentation is to use bullet points on a slideshow or cue cards. Each bullet point or cue card is a prompt to remind you of what to say at that point. If you know your material well you should be able to speak for several minutes from each prompt. Rehearse your webinar. Go over it as many times as you need to feel comfortable with your presentation.

Then go and give your audience the best webinar they have ever seen!

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A lot of people who create videos, will post it on YouTube and give it to them for free, because they realize that they will get a great amount of traffic directed to their video, and receive a number of clicks on a particular URL that they give. The question you should be asking yourself it should you post it on YouTube in the first place, and what should you notice if you do.

You can only post videos that are 10 minutes long, and there are studies that have shown that the videos that are the most popular only last for about 4 minutes. Just that reason alone, your webinar wont be able to go into to much detail of what you are talking about, and so posting it on YouTube wont actual help you sell what you need to.

YouTube and Webinars, don't gel all that well together. For starters webinars are generally a hour long secession, and just putting certain snippets of your webinar on YouTube isn't going to help the audience understand what it is that you are talking about.

If you do have clips that are 4 minutes long, that can hold its own you need to be wary of holding and sharing PowerPoints in the video presentation. For example if you are creating a webinar for writing articles in a very short time, and the video is split up by having a PowerPoint format on a step by step process, and the other half of you writing the articles. Then if it did only take you 4 minutes to actually write the article, then this clip would be something that is useful for YouTube.

However, PowerPoints that are on YouTube, tend to be banned very quickly because there are a lot of people that use this as spam, and for this reason they generally only allow people that are doing something that is live and actually showing people what to do, post videos.

So, if you are able to create a webinar that is a four minute clip then posting it on YouTube will be useful to you. You should be aware however, that getting to the point in just a few minutes can be a bit difficult to do, especially when you have a call to action at the end of the video. It is better for you to create videos that can be used for YouTube, rather than posting videos where you want the audience to do something after what you have just described to them.

In other words, posting videos on YouTube can have is advantages and disadvantages, and sometimes the disadvantages outweigh the advantage. For example, they only allow videos that are 10 minutes long to be posted; so from there it will be difficult to explain what the big picture is, which makes it a challenge to get that call to action following your presentation, when they are small video clips of your webinars.

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If you are recording a webinar for the first time, you will start to see features that you were not aware of. A webinar is a live online video presentation. The best part about webinar's is that you are able to poll what audience you have in real time, and you can use your polls for a letter sales survey, that can be used for a before demonstration and a after demonstration, or you may want to use it as a game, for those who are on the call.

Polling your audiences means that when they are viewing the screen, they will notice the screen will change to some questionnaires, which will let them chose the answer they like to the question displayed. Once, that is done the webinar will tally up what has been answered, and will view them in percentage form on what people have answered. An example is, let's say you are asking the question if someone is awake on the call as of now, and the presented choices were "yes" or "no," people will be able to view these answers and have the ability to answer them. Once, they do this you should be able to see the answers in percentage format to the answers, "yes" and "no."

This is a great tool, for when you need to write great sales copies. For example, if you are using a webinar service for list building, and what to use auto responder and you need to know the number of people who have used this, you will then be able to ask the audience this question and see the tally of what was answered. Then you could also ask the following question of, the number of subscribers there were to their auto responder, once they have answered you will then be able to see the statistics to what was answered. By having these figures it will allow you to look at your sales copy and reflect on those numbers. Using polling for the before and after, is a great tool to help with your online business.

If you desire to know something such as: s who can create a logo? Then you will be able to see the statistics of who answered what. This then allows you to know if you need to create an online video stream to show people what to do. You will then be able to ask the question again, and receive feedback from the audience and hopefully if you had a low percentage it would have increased dramatically, because of the way you explained it in the video.

This tool is a great tool to have, as it allows you to see what your audience has learned, but it also allows them to get something out of viewing the webinar.

You are also able to make a game to grow the interest of the people while they are watching the webinar. A game that is great to play, to sustain interest is a guessing game.

What this allows you to do is view the sales letter and seeing which one created more sales for you. You can show the versions of the letter to the audience and see which one created more money for you. Following the viewing, the audience guesses and then the webinar will show the results. There may be part of the audience that is right and some that are wrong, whichever way it goes, it allows the audience to form a view, and to see what they have guessed.

There are a few ways to use polling to sustain the interest of your users and to keep them engaged in the webinar viewing. You can have a survey to help with your survey letter, create a before and after test, or a guessing game.

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When you present your online live training or your webinar, it is very important that your screen can be viewed by various audiences and also the recording of that webinar can also be viewed by many people. For this reason, I highly suggest for live webinars, you reduce your screen resolution to the lowest possible which is 640 x 480, and rather than recording your webinar in a small area, you should record it in full screen. You are able to view what you are recording because you get a file size that is small. It is also easy to repurpose your video, like when you want to embed it on a webpage.

When you use a screen size of 640 x480 when recording your video, it is going to be quite small compared to a larger video. If you record a video that is twice as high and twice as large, your video will be four times larger. So, it is better to have a smaller file size so that it can be downloaded easily and quickly. It also saves your bandwidth and your computer can process it much faster when you need to edit it.

Another big advantage of recording your video using a small screen size and then recording in full screen size is that you can see exactly what your recording will look like. If for instance you are recording only one window for your web browser, it will be unclear what the final result will look like. However, if you record the whole screen, then all you can view, what your live audience can see and what your participants watching the recorded video is the same. It is very easy for you and it is one thing that can't go wrong.

Lastly, once you have the recording, always remember that a large number of people won't use a full screen to watch that video. You might have to reduce the size to around 600 pixels wide if you embedded it on a webpage. If you intend to embed it to a blog post, you may have to reduce its size to about 300 pixels wide. Therefore, remember that you will still have to reduce the size of the recording much more to ensure that it fits on a regular webpage even if your screen is at a very low resolution.

I really don't like seeing recordings done on a large screen size and then have to reduce the size because I cannot view anything, all the writing and text is tiny. The sized down recording is very different from the original presentation. This is the reason why you must use a screen resolution of 640 x 480 to present your live webinar. It will ensure that the recording gets a smaller file size. You can record exactly what you view and broadcast it and it is also simple to size down to present on a webpage.

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When starting on a webinar it can be a bit scary, especially for first timers. However, if you have done a couple, then you know that it is one of the best ways to present something to the audience.

Here are some tips, to get you going on webinar's to help you feel comfortable in using webinar's. Your customers will be able to relate more to you, by using webinar's as they can see what you are trying to sell in action.

When you are starting off, you will probably come across some mistakes, and they are okay to have when you start. To have mistakes at the beginning is a good thing, as it allows you to know what you are doing wrong, so that you can get better at it the next time. By running a live presentation, you are thinking on your feet, and you should be prepared for whatever outcome that may unfold.

Majority of us, have had those moments where you have started to say something, and in the middle of the sentence we had a fumble. There are some that know how to cover themselves quickly and there are some that don't. Wouldn't you rather be that person that can bounce back quickly than be someone who has never had that experience. Even if you do make a mistake, people will in the end respect you more because they can see that you are trying and you have put yourself on display. Why, because there is no report to hide behind, and you are not editing the words as you go. If you say something wrong, and you have to pause. So what, it is live after all. Generally, people wont care if you make a mistake, or something doesn't go according to plan, just move on and go on to the next thing. People relate more to someone showing them something, and someone not being perfect than someone who is, as not one person is completely perfect.

If you think about how people communicate on the Internet, they usually do it through text. The form of social networking, whether it will be emails, forums or network sites, may have a picture of the person, but sometimes that generally doesn't sink in. It doesn't exactly show the voice of the person. When you broadcast yourself on a webinar, they can really view who you are. The audience tends to be a little more forgiving, and they will listen to what you have to say, a little closer, and if you are offering them something they will probably go and see for themselves.

This is how you can become more confident with webinar's. By realizing that making mistakes is okay, and that in the end the audience will respect who you are and they will be able to relate more to you if you do make some mistakes, as these things do happen. You can't learn from something if you haven't made the mistakes in the beginning. Everything comes with practice and the more you get it, the better you will become at creating product, and receiving traffic and creating sales.

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Sometimes unfortunately, it maybe easy to do more things wrong, than right. As in the end it alway takes practice to get it right in the first place on a live webinar.

If you understand what the issues are when you are presenting, then you are able to make the changes needed to improve your presenting skills in the future. This will help you along way in improving on those skills in future training sessions.

When you are conducting a webinar, and you are using PowerPoint presentations, you shouldn't just be ready the points on the slides. Your presentation should flow smoothly, although it is great to have audience participation they shouldn't completely control it. The webinar is also not about you, but more so about building some sort of following and selling a product.

When making a PowerPoint presentation, don't have all the slides in so much detail, and avoid reading off the screens in live webinars, as it can be really boring for the audience who is watching. You PowerPoint needs to have the outline, not your entire script.

Each slide should just have about a couple of points, just to help keep you on track of what you are saying and they should act more like cue cards. The topic and information needs, to be well remembered by you, and so when you are looking at each point you should be able to discuss each point for a couple of minutes. You can also use your own personal experience in the presentation to give it that extra credibility, but you need to make the audience understand how it will be relevant for them.

When you do tell your own personal story, to give a point you need give information in there that makes the audience learn from what you did. There is no point in telling them the highlights of the story as they will learn nothing from that. By doing it this way you are actually teaching them something that is of value to them.

Relationship building is fine during webinars, but at the end of the day, they need to learn something, and they need to be able to understand how they get from where they are to get to where you are in the future. This needs to be in mind when you are presenting to them, they need to be entertained, and keep their attention, and give them information that will be helpful. Try not to read your slides, and make it more about the audience and what they can learn from you.

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When you are conducting a live training session online, you should have a screen that is viewable by a wide range of audiences, and when you record the viewing that the audience can also watch it. So, in saying this you should present your webinars in lowest possible size screen, and that is 640 x 480, and record the actual webinar in a full screen instead of a small area. The reason for this is you will then have a small file size, which makes it easier to reproduce and one that you can upload easily on a webpage.

As you are recording in 640 x 480 size, the recording will be small, in comparison to the large video. When you record a webinar that is two big, you will have a video that is quite large. If you are planning on people, to have these videos to be downloaded, you should make them smaller, so that they can download them a lot quicker. You can also process it on your computer a lot quicker, especially if you need to do any edits.

The other benefit to recording it in a smaller scaler, and in full screen mode, you will be able to easily see what the recording will look like. When you record in single window you will not see the webinar very clear, and you wont really see what the webinar will really look like. However, if you record in full screen then you will see what the other audience is going to see.

Finally, when you do record, you should probably know that most people wont see the video recording in a full screen. It is a large file recording, you will have to edit it, to fit on either a web page, or for someone who has a smaller screen, so that they can view it. Even when you do record it in a small resolution, you still may have to size it down if you are going to upload it on a webpage.

When you do record large, and then try to size it down you wont be able to see a clear picture, everything will be tiny including the text. The presentation will look extremely different to what was viewed when it was live. This is why you need to conduct your live feed in a 640 x 480 resolution screen. It allows your screen to be a smaller size. You are recording the webinar the way they would see the broadcast, and it is much easier to resize it down to upload and show it on a website. If you need any extra training you can visit: www.webinarcrusher.com

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