Now that you are preparing your own webinar, you are probably thinking about what kind of balance you need between the informational or teaching part of your presentation and the promotional or selling segment. There is no set percentage of content versus promotion that you need to follow but there are some things to think about that will make your webinar work more effectively.
During your webinar you are going to need to take enough time to explain your product properly and build its value in the minds of the audience. If you do not take the time to extol your product and the reasons why they should buy it, no amount of pitch at the end of the webinar is going to sell your product or service. You need to teach your lesson or explain your product, taking the time to ask and answer questions and explain everything that is included in your offer. Explain exactly what they will be buying, show testimonial letters if you have them, and show them the ordering process.
Many people find that one hour is a good length of time for webinar. In a typical one hour presentation you would be looking at about 45 minutes of teaching or informational content and 15 minutes of sales promotion. But as we mentioned earlier, there is no set ratio of content to promotion, you need to give your presentation in a way that is effective for the products and services that you are selling.
You can make an excellent presentation in your webinar but if you forget to pitch your product properly you will not get very good sales results. The purpose of most webinars is to promote a product or service, so you need to allow enough time in the presentation for a good sales pitch.
If you spend most of your webinar pitching your product you are not going to build up trust and rapport with your audience. Without these you are going to have poor sales results.
If you get excellent sales results from your webinar then you probably have the balance of content to sales pitch right. If you are not getting good results then you need to think about either increasing your content or increasing your sales pitch while reducing the other component.
An effective webinar is going to have content that fully explains the value of the goods and services being offered. It will have a question and answer session, show testimonial letters and explain the ordering process. Once these things have been done in order to gain trust in the product, a competent sales pitch, using proven sales techniques, should be used to close off the webinar.
Using the suggestions above will help you to create a webinar that has both the content and the sales pitch necessary to make your presentation a success.
Learn more now at: www.webinarcrusher.com
