There are many different ways of creating an information product. You can write it yourself, you can outsource it, you can dictate it and have it transcribed but my favorite and fastest way for creating a product is with a live webinar or web seminar. With a live webinar, you can create a product live in front of an audience, course correct according to their needs. But the best part about it is you can get paid for a product you have not even created yet. But how do you do that?
The first step is to outline the entire course. If you tell a group of people you're going to be running four webinars on a certain subject, that's not very exciting. You need to have some kind of plan about what you're going to present each and every week. For example, when I ran a webinar course about time management, I didn't just say I was going to talk about time management. I told people that in the first module, we're going to cover overwhelm and the second module perfectionism and the third module procrastination and then the fourth module common sticking points.
I created the PowerPoint presentation beforehand and could share different exciting bullet points. For each class for example, my index card strategy, why not to take notes, the five minute productivity booster, the way I avoid burnouts, the perfect cure for disinterest and so on.
I had an outline before I even started so people had all the details of my course. But then when I presented, I might have changed up the presentation a bit. It turned out that many people were not interested so much in the step-by-step systems I applied as they were in the emotional motivation. So, I changed the direction the course took while still staying true to that outline based on what people said in blog comments, in questions on the webinar and in one-on-one emails.
That was the live webinar component which was great because I had an initial pool of test users to get into that course but then I later turned it into a membership site. I took the recordings and put them in a site where somebody could pay a monthly fee to get access to those videos but there was no longer any live interaction. I created the class once and then it's simply repeated the recordings for future students.
And that's how you get paid for a product before you create it. Outline the course and have a test group, a pilot group of single payment buyers, course correct and adjust your presentation based on the user feedback to make it better and then later make it into a monthly membership site.
I want to help you too get paid for a product before you create it at www.webinarcrusher.com.
