So you're ready to start your own webinar. You're ready to run your own live online presentations to promote something or teach something. Besides your webinar service, and I recommend GoToWebinar, what other software do you need to run a webinar? The answer is you really don't need any other software.
But I prefer to have PowerPoint, a web browser, and Camtasia Studio at the ready. PowerPoint is the easiest presentation tool to run your webinar. When you're showing your screen, you always have to be worried about what exactly are you showing. But with a PowerPoint, you know you're showing just a few bullet points.
If you can talk and you can click the mouse button, running webinar is easy in this sense. PowerPoint comes as part of Microsoft Office in most new computers. There is a presentation tool for the Mac called Keynote, and even if you have no money, there is a free alternative called OpenOffice that does basically the same thing.
The second tool I use a lot on webinars is my web browser. Think about it. You can show anything that's on your screen in a webinar. That includes your web browser. You can demonstrate how to accomplish a certain task on a website.
For example, how to register for a form, how how to create an AdWords ad, even how to send a simple email. These are all things you can teach using just your web browser.
In addition, if I'm presenting something on a PowerPoint and I lead into a pitch or an offer for people to find out more about me and buy from me, it helps a ton to go to the URL I'm talking about. I open it up in my browser, I show people what's there and what to do once they are there.
And the final tool which you might want to hold off on until you get better at webinars is a tool called Camtasia. GoToWebinar has built-in recording software but it records at a somewhat low quality. Camtasia on the other hand records in high quality and in a format that you can later on edit and burn to a CD, upload to your blog or websites, or even dump the audio and use it as a podcast, or get it transcribed.
And that's the exact software that you need besides GoToWebinar, definitely PowerPoint for presentations, a web browser which is free, and possibly in the future, Camtasia, so you can record your live webinars for later playback.
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