1 0 Archive | September, 2010
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How to Get People to Join Your Paid Webinar Course

So you decided to teach some subject over the internet and you're using live webinars to do it. That way, your students can give you feedback and you can have interaction with everyone in your online class.

It's great that you set all that up, but now, how are you going to get people into that class—by connecting with someone who has a mailing list and traffic, by running a pre-launched sequence, and by running a pitch webinar to kick it all off. The only way you're going to get lots of people or any number of people to join your class is if a lot of people see it. You need traffic. You can't just make one YouTube video or make one blog post and expect everyone to see it. What you need to do is find someone who is in authority in the same subject you're teaching.

Let's say you're running a class on how to create videos. Find someone who is well established in the video creation niche who has a large following, which means they have a big list of emails from people who have chosen to act in to their list, not someone who has rented or bought a mailing list. You want someone who has built a mailing list from scratch and has built a relationship with those subscribers. You'll probably have to offer people some percentage of commission, what's called "affiliate commission" in exchange for mailing your offer.

But it's not enough for them to mail just once. You need a pre-launched sequence. That means you need to send at least five emails to a list to tell them about your upcoming class, to give reasons why your class is the best, to share testimonials and case studies about your own success it worked for you and with other students or people who you've helped create videos.

Just one email will not cut it. It needs to be at least five. And all these emails should be promoting what's called a "pitch webinar". This is a free one-hour webinar where you explain a new show proof that you know how to create and market videos and you will show the results. You will explain some of the process and transition at the end into a way people can join your upcoming course. This way, you are giving them information and value, and building net relationship, and now if they trust you, they can take the next step.

And that's basically how you get people into a webinar course of your very own. Find someone with a list to mail and send traffic. Send traffic multiple times with a pre-launched email sequence, and be sending traffic to a pitch webinar, a webinar where you teach something for free, and then pitch an offer at the end.

Get the exact how-to step-by-step formula on webinars at www.webinarcrusher.com.

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18. Sep, 2010
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Can I Test Or Poll My Users In Real Time?

Once you've recorded a webinar or two which is a live online video presentation, you're going to discover new features that you didn't notice before with webinars. My favorite of all these features is the ability to poll the audience that's in your webinar meeting right now and I use polls for a sales letter survey, for a before-and-after demonstration, or even as a game for the people on the call.

When you poll your audience, what happens is they are seeing your screen but suddenly the screen changes to a very simple questionnaire which usually allows them to choose one bullet point and submit their answer, then your webinar service will total up all the answers and show percentages of who answered what. For example, if you're asking, "Are you awake on the call tonight?" and the prompts were "Yes" or "No", people would see the ability to answer yes or no. They would submit their answer then you would see what percentage of your audience answered "Yes", what percentage answered "No".

I use these to write better sales copy. For example, I was running a webinar about list building about setting up an autoresponder and I asked, "How many of you have an autoresponder?" And almost everyone answered "Yes".

Then I asked, "How many of you have subscribers in your autoresponder?" And a very small percentage answered "Yes", most answered "No". Therefore I was armed with these exact statistics and I could revise my sales copy to reflect those exact numbers.

Using the before-and-after technique with polling works wonders as well. A student of mine ran a webinar and at the beginning asked, "How many of you are capable of creating a graphical logo?" Only 25% answered "Yes".

Then he demonstrated the process of making a logo over the next hour or so, all the time showing how easy it was, then the end, pulled again and 95% of the audience said they could now create a logo.

This is a great tool because it not only shows you that your audience learned, but it also shows themselves that they got something out of the full hour webinar with you.

And finally, you can use polls to create a game to increase interest during your webinar. One of my favorite games to play is called "Which Test Won?" And this is a guessing game that I play on the webinar.

What I do is I show two versions of my sales letter and one brought me more sales than the other. I show both versions of the sales letter and I ask my audience which variation of my webpage brought in more money. The audience guesses, then I show the results. Sometimes the audience is right, sometimes the audience is wrong but it gets people to form an opinion and see if they were right or not.

Those are three awesome ways you can use the power of polling to keep your users entertained and engaged in the webinar in real time. Use a survey to improve your sales letter, run a before-and-after test, or play a guessing game. Find out what else you can do with webinars at www.webinarcrusher.com.

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17. Sep, 2010
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How to Outline Your Very Own Webinar Training Course

When you run a live webinar, that means you are broadcasting your computer screen and your voice to anyone who joins that webinar. That means you can use webinars to teach and demonstrate any skill you want. But with just a one-hour or a two-hour webinar, you can't teach very much. You need multiple lessons. You need a webinar class.

When you're thinking about the webinar class you're going to offer, decide on how many weeks the class will run for, what weekly training you will deliver, and what will be the format for that training. You can argue with me all you want, but the best classes are the ones that have an end date.

Think about school. Classes end after a quarter or semester. If you've ever attended a seminar or boot camp, that kind of training ended after three to five days. When you set an end date for your class, your students will be able to see the light at the end of the tunnel and you'll be able to give people a clear start and a clear finish of your training.

I recommend you run either a four-week or eight-week class. First, try to outline eight weeks. Think of eight different lessons you can teach the people starting from the easiest going to the toughest and what kind of a challenge you could give at the end of each work to make sure they apply the things you teach. If you have trouble filling up all eight weeks, then a four-week course is best for you.

It's important that when you deliver these lessons, every week has a clear focus and a clear goal. You can't just call each lesson Week 1 , Week 2, Week 3, Week 4. Theme each of the week.

Let's say you are running a webinar class about how to write and market articles. Week 1 might be about to flesh out the idea for your articles; Week 2 might be about writing the article; Week 3—editing the article; and Week 4—submitting the article.

It's very clear what the assignment should be at the end of each week and it's even more clear what Brazil people will have at the end of the four-week course. They will have a live article published on the internet.

Now that you know how many weeks your webinar role last and what you will teach, what format will you deliver the training in? Are you going to deliver a live or a recorded webinar? If it's live, will you take questions throughout the presentation, or have a specific "question and answer" session? And when you do present, are you going to simply present on a PowerPoint, or are you going to demonstrate or deliver a mixture of both?

Now that you've answered all these questions—will it be a four- or eight-week class, what will the topics be, and what will the format be—you are ready to put together and start looking for students for your next multi-week webinar course.

Find out everything you need to know to teach your own webinar course at www.webinarcrusher.com.

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17. Sep, 2010
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Should You Offer Extended Training After Your Webinar Course Has Finished

Congratulations! You've just taught a group of individuals how to accomplish a task. Maybe it was in a specific niche such as real estates, writing, blogging, self-help, or some other niche, but the point is you delivered all your training, your students followed along, and now they have graduated. What should you do now? You can run a new webinar course, convert the course into a membership, or offer some kind of on-going extended training.

Let's say in your day to day activities you perform some freelancing—you make some products and you run some webinar classes. Which one makes you the most money? Especially, which one makes you the most money per hour you put into it?

If your webinar class makes you more money than your freelancing and your product creation, you should definitely run another course. With most things you do, you can tell if something is going to be profitable until you really try it. Guess what, your webinar course proved profitable so you should now repeat it. But maybe this is already the second or third time you have run a course or you don't think you can make the next course better than the course you have just finished. Maybe that means, you should convert your webinar series into a membership site.

If you just finished a four-week webinar course, you can easily space each lessen out over a period of two weeks and charge for each webinar. Get them in a four-step payment plan where they rebuild every two weeks and as soon as they are build, they receive a new webinar. This way, there is a low barrier of entry because people only need to pay for the first webinar to get in.

They do not have the same live interaction the live students had, but the advantage of that is that these membership students can proceed at their own pace. If you think you left some money on the table for people who simply could not afford your live class or did not have time for it, it can't hurt to offer the recordings as a fixed term membership site and see if anyone buys.

Finally, now that your webinar course is over, is there some way that you could make your students still need you for something. If you just taught a class about copyrighting, you might want to create a community forum and charge a monthly fee so that students can interact and get weekly copyrighting tips or get copyrighting jobs now that you have trained them. If you can just think of something simple like this or people still need you for something, that can be your extended training.

Now that your webinar course is over, either run another course, convert this course into a membership site, or offer extended training. But if your webinar was fun, worthwhile, and profitable, you should definitely continue or repeat it in some way.

I will train you about live and recorded webinars right here at www.webinarcrusher.com.

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16. Sep, 2010
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Improve Participation in Your Webinar Course by Following This Advice

Everybody wants to have a webinar class or live online training course that not only makes money, but has a lot of student participation, that where you get lots of success stories and the class almost runs itself. After all, what is the point of you teaching somebody something if they don't use it. This is what sets you apart and this is what sets your webinars apart from everyone else.

To improve student participation in your online classes, offer challenges, allow blog comments, and encourage community interaction.

What is a challenge? A challenge is just like homework. You teach them a lesson and give them an assignment with a due date, which they then must complete. The difference between a homework and a challenge is that with a challenge you might offer a special gift such as personal consulting or a group coaching call, or even some bonus you have lying around. You can even make it fun and even more special bonus to the first person to finish their assignment making it a challenge, turns it from a boring school type lecture into a fun game.

If your membership site and webinar class is hosted on a blog, which it should be, make sure to enable blog comments so that your students can post their challenges for everyone in the class to see which becomes your built-in social proof. After all, if you or haven't deal with everybody directly emailing you their assignments, it's gonna become tough to manage, but if they just leave a blog comment on one challenge post, it's very easy to maintain.

And if you're giving a price to the winners or to the first winner, it encourages the student to take action right now, especially if there are 10 other students trying to accomplish the same task.

The other good thing about having blog comments within your webinar membership site is that students can interact with each other. If they have questions, other students can jump in and offer their answers or their opinions. When students want challenges, other students can tell them "Great job!" or give them their own advice. Isn't that the point of having a live community? People can learn not just from you but also from other students, and even better, they can make new connections and get new friends and joint venture partners.

Improve participation in your webinar course by providing challenges—which are basically homework, by enabling blog comments and allowing your students to interact with one another.

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15. Sep, 2010
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Why You Should Stay Away From These Webinar Presentation Mistakes?

Let's face it. It's much easier to do a lot of things wrong than it is to do a few things right on webinar.

But the good news is, if you focus on just a few things to make better and you are aware of things you probably do wrong on your live video training sessions. You can prove much faster.

When you run webinars, especially those PowerPoint presentations, you want to avoid death by PowerPoint by not over reading your slides, making webinar about your audience, not about you, and by building a relationship.

Whether you've seen a PowerPoint at work, at school, or somewhere else, we've all known that guy that all he does is make his PowerPoint presentations way too detailed and read every bullet point word for word. And it's so boring. You'll learn to how to read at a young age, you don't need someone else to do it for you.

That means that your PowerPoint presentation should begin outline not a script.

Have a slide and put three or four bullets on that slide but use them to stir the conversation and keep you on track not to function as your cue cards. You should know your topic well enough that you could speak for a minute or two given each individual bullet.

And when you do speak, you could use your own experience and credibility but make the audience aware of what these means for them.

Maybe you are running a webinar about how you bought a house for $2,000 and sold it for $50,000. But it means nothing to me unless you explain to me what I can learn from this and can I duplicate the same thing. Otherwise, you are just braying and not teaching and not giving a real lesson.

These all has to do with relationship building. It's fine to teach people something and share your experience but the webinar has to be about them and has to be about how you can help them get to where you are.

Keep this in mind throughout the whole webinar that you need to entertain them, keep their attention and give them a real concrete less ad voidance and your webinars will be a lot better than they were before.

Avoid those presentation mistakes, over reading your slides, making it about you and not them and lack of relationship building.

Present on a webinar today! In the next few minutes, using the training ground at: www.webinarcrusher.com

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15. Sep, 2010
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Avoid These Mistakes With Guest Webinars, Or Else!

Have you heard about what a guest webinar is? I'll tell you.

A webinar is a training session where you show your screen and speak so people can basically look over your shoulder and they hear your voice and they see your screen.

But a guest webinar is where you present your screen and voice to someone else's subscribers.

This is a great way to get extra affiliate sales and to make new joint venture connections.

However, it's very important that you understand the three top mistakes made with these guest webinars so that your next several guest webinars run as smoothly as possible.

Make sure to let the person introduce you, adjust for that particular list and never ever set yourself up for failure.

When you present for someone else's subscribers you are a stranger to them. It's kind of like if you try to make a new friend, that friend would be on the defensive because they don't know you.

On the other hand, if a third person who knows both of you, introduced you to one another, there's an immediate trust gained.

Do the same thing with guest webinars. Even if the person who has the subscribers you're presenting to is afraid of webinars just make sure they speak for thirty to sixty seconds introducing you, telling them what you do, how you let things like that just to get everyone's guard down.

You'll have a lot easier time teaching and selling to a crowd if someone they already trust introduces you to them.

And after they've introduced you to them, you should be able to slightly adjust your webinar on the fly.

Can you stick in a simple poll at the beginning of the webinar to see what direction it should take? I once ran a guest webinar about video creation and I wasn't sure if that crowd wants to know about DVDs, about online videos, about making video products and it turns out they all want to know how to make video products.

But at the beginning, I mistakenly assumed they wanted to know about DVD creation. But because I ran that poll, I knew to spend more time on the PowerPoint slides talking about video products and less time about the DVDs.

Adjust for a list if in no other way, than just by setting up a simple poll.

And finally, it's too easy to set yourself up for a failure and you don't know to avoid this unless you have attended other people's webinars.

I've been in webinars where someone ran a poll and no one answered. And the person were in the webinar instead of moving on, waited and waited for someone to answer and they kept saying things like, "no one is answering me," and "no one ever answered."

It slowed down the webinar and made the presenter look really bad like they have no expertise or that no one even bothered to listen to them. If something goes wrong just move on.

Make sure to avoid all those things with guest webinars. Let the person introduce you, adjust for those subscribers, and never ever, ever set yourself up for failures.

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14. Sep, 2010
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How Much Should I Pay For My Webinar Service?

When you are making a live presentation over the internet, not all webinar services are created equal. You might be tempted to go with a free or cheap webinar solution just because it's low in price, but aren't you investing in your business? What's the right price for you for your webinar service and how do you justify the cost?

For me, $99 per month is fair to start out with webinars. Think about it. If you were selling a DVD or ebook for $33, you would only need to run one webinar per month and make at least three sales for a total of $99 to get your money back.

When you think of your cost in this way, how am I going to justify the $100 per month to get an extra $100 or $200 from my business this month from the webinar that I run? The service that I use which is GoToWebinar has a $100 plan for when you're starting out and a $500-per-month plan for when you get better, have more traffic and need to run larger webinars.

Many people I deal with are simply thinking too big and gravitate towards $5000 per month webinar services simply because the service allows them to have 100,000 people online, when in reality, they probably won't get more than a couple hundred ever. Many of these high-end webinar services charge per attendee or per signup and many of them are lacking in the features that services like GoToWebinar provide. $5000 per month is too much to pay for webinar services even if they have silly features like fake live webinars.

What about cheaper solutions? Should you pay $50 or even use a free webinar service every month? And the answer is no. Many of these free webinar services try to attract you with the idea of a free webinar but they're lacking in features.

The ones I've checked out will allow you to run a webinar and have a replay hosted on their site but will not allow you to download that which means you cannot edit, you cannot host on your own site, you cannot burn to a DVD. You're really limited in what you can do and many of these free webinar services even cap the number of attendees that can come to your webinar at something very low such as 10 or 20 people. And that's the problem you get with low-cost webinar services.

On top of all the missing features, the support also sucks. I know that with Citrix GoToWebinar, I can call a number and after a very short wait time I can talk to someone if I'm having difficulty setting up a webinar or if some feature in a webinar is not working. With the free or low-cost webinar, the company simply does not have the ability to give you that technical support.

Therefore, you should pay around $100 per month to start off with your webinars. Not $5000, not $50

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14. Sep, 2010
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What Are The Top Technological Webinar Mistakes And How Can I Avoid Them?

I understand that running a live online webinar might be scary. You don't just have the confidence issues to deal with, there's also the technology barrier, and figuring out how to work all of the controls.

There is some learning curve to it but I want to share with you a few tips that I wish someone had told me when I started so I could shortcut a lot of headings.

Make sure your screen is of right size, practice the PowerPoint, and practice your audio.

Not everyone has the same size of the screen that you do. I know you might have a twenty-five-inch wide screen monitor and the presentation might look great on your monitor but people might be watching it in a small window or on a small screen.

That's why you should size your screen down as small as it will go to accommodate all screen sizes. Also remember that if you are recording this webinar, you will be embedding it on a web page or adding it to a DVD and it's going to appear smaller than you are presenting it.

Size your screens to the smallest size possible even if the text look giant, even if the screen looks stretch out. Play the recording later, and you'll see that it records just fine, even though it might look funny on your monitor.

On many webinars, I have seen the presenter not know how to start the PowerPoint presentation or the PowerPoint presentation simply would mess up. This is all the more reason to practice your webinar exactly as you were presenting it.

Which means start an actual webinar session just don't invite anyone to it. Start your PowerPoint, speak through every single slide to figure out how long your presentation will be and you will thank me later for this.

Morpheus laws says that anything that can go wrong probably well and this is why you should rehearse to make sure that as few things as possible do go wrong.

And another big thing that goes wrong about is people cannot hear the audio. You need to have someone else sit on the call with you even for a minute just to make sure people can hear you.

When you roan an ease live make sure you ask your audience if they can hear you to make sure that your voice is being heard literally.

But above all, whether your issues is the screen size, PowerPoint, or the audio, practice everything especially the day of the webinar to make sure your audio is working, your PowerPoint is working, your screen is on the right size, and keep it simple. You don't necessarily have to show multiple screens, play lots of videos or unmute everyone on the call. Just do the bare minimum because that ensures that as few things as possible will go wrong.

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13. Sep, 2010
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Common Mistakes Made With Pitch Webinars

I am very proud of you for running your very own free webinar to demonstrate a skill, or teach people something and solve a little problem so that they will then join your course to solve a big problem.

This offer at the end of your live online web seminar is called a "pitch." And while its fun, it's effective, and repeatable, there are a lot of things that can go wrong.

I want you to avoid the top three mistakes made with webinar pitches. These are: pausing before the close, not making the pitch long enough, or making it too long.

The technique you're going with, with a pitch webinar, is teaching something first and then transitioning into a sales pitch. But the key is transitioning.

Let's say you're running a webinar about how to market offline with postcards. You share with them four tips, and then you stop for a second and then start hitting them hard with your offer. That's the wrong way to do it.

By making it clear that the training part of the call was over, you'll have many people instantly lead.

It's kind of like when you watch TV and it changes to a commercial and you mute that TV without thinking. As a poster sometimes when you are listening to the radio, the same radio announcers give you the names of the songs lead the commercials.

This way you release here some of the commercials and then you can decide whether or not to mute or change channels based on what you've heard. But you don't instantly do it.

Don't pause it for the close, share your four tips and make your final tip transition into what they need to do next and what people will find inside of your paid cost.

Now even though you might know to transition and not pause for the close, it has to be the right length. Simply tucking something on the end isn't going to cut it. People won't have any reason to go look at your offer.

If your webinar last for one hour, you should be pitching for a minimum of five to ten minutes. Many people don't even go to the effort of going to your URL unless you'd lay out some clear benefits. You could give a special offer with extra bonuses just for people on the call. You can break down why your offer is so important especially to the crowd you are presenting to.

Whatever you do, don't make it an after thought, customize your offer, and be excited about it, and give yourself enough time to explain it. But don't give yourself too much time to explain it.

I've been on too many calls that lasted for one hour and I've shown up late. I've shown up to somebody whose call is thirty minutes in, halfway through, and they were already selling me on something.

If you're doing your sales pitch for longer than you taught, you're doing something wrong.

You do need to build trust, and you do need to show expertise, and you need to get your audiences' attention.

So you should definitely not pitch for anywhere close than half of your webinar. You definitely should not give away all your secrets but you should give your attendees at least one thing even a small tip that they can walk away with.

And now that you know those three mistakes to avoid, I hope that your next webinar pitch will be a success.

Just remember: don't pause before the close, give yourself enough time after the pitch so that your offer is not an afterthought to the training. But don't make your webinar a pitch fest. Present for five to ten minutes per half hour not thirty minutes per half hour to explain your offer and why it's so great.

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12. Sep, 2010
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