As someone who makes, or is thinking of making, webinars, you probably already know the benefits of online live presentations. The ability to talk to large groups of people while showing them your products and services is an excellent marketing tool. Let's postulate that you have written and produced a webinar and have made it available for people to register. No matter how brilliant your webinar is, it will not succeed if the people who registered do not show up for the presentation! How do you get them there?

One way to do this is to offer unique information that is not easily available. You should also let registrants know that there will be question and answer segments of the webinar where you will share your knowledge with them in answer to their specific questions. This gives people the incentive to watch the live webinar and not settle for a replay later. Let people know that some of the information presented in the webinar is only going to be available during the live broadcast.

Another method of getting the people that register for your webinar to attend the live broadcast is to make replays available only on a paid membership site. You are under no obligation to give out your hard earned knowledge for free. If people do not want to listen to you present the live broadcast to promote your products and services they should be prepared to pay a fee to access the information offered in the webinar.

You need to remind people that the contents of your webinar are special and are not easily come by elsewhere. Stress the benefits of live interaction such as being able to ask questions and receive an answer specific to you and your question.

Most people lead busy lives and it is very easy for them to get involved in something and forget about watching your webinar live. Convince them that it is worth their while to remember to attend!

Webinars offer one of the best ways for you to present information on your goods and services to large numbers of people at a time. The opportunity to promote your products is diminished if the people who register for your webinar to not show up and participate. Include information that can be difficult to find or that is unique to your webinar. Let people know during registration that this information will only be available during the live broadcast and that replays will only be available at a paid membership site. Emphasize the benefits of having live questions with answers that are specific to their needs.

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You want many people to show up on your live online training session or webinar. But similar to any presentation, class in school or phone training, getting those people to turn up is not the same as getting them to participate. I want to tell you some simple ways to ensure that more people participate in your live webinars. This includes calling out certain individuals, using a random drawing, having a Q&A session and also being exciting.

You can use a simple technique of getting people to participate in your live webinars by offering them some bonus. I don't really recommend giving each and every person that turns up for your live webinar a gift, because that will distract them from the main objective of your live webinar. Instead you can give your audience an address before the webinar begins where they are able to subscribe using their name and email. And inform them that you are going to look at the subscriber's emails and randomly pick one and give them a gift that is closely related to the offer you are giving at the closing of your live webinar. You are not going to give away the entire offer but some kind of thing they can use. If for instance you are running a live webinar that demonstrates to your audience how they can easily record audio files, you can give a free USB headset to one lucky person.

Next, if you notice repeat customers or attendees on your live webinar or even if they ask questions that are specific, call out their names and answer their questions or use them to explain a point. Most probably at one point in your life, you have been among an audience in front of a speaker who has mentioned your name, whether it is a large group or small group, and you really feel like you are part of the discussion. You can use the same reasoning as a presenter. People love to have their name mentioned because they love recognition.

Have a question and answer session or Q&A session. If you receive plenty of repeat questions, address them. If you are running a training session on call that is free, have a segment where you can address all the questions. The most important thing is to ensure that you don't drift from your main goal. This means that if you are not ending your webinar, it is okay to answer questions. However, if you are ending, then make your offer, have your participants take a break of 5 minutes and then return back and address the questions. But with each and every question you address, close again and make the offer.

My last point is to be interesting and exciting. You can make a presentation of a very exciting subject, but if you do not do it in an interesting way no one will care. Make some jokes and be authentic. Don't run your live webinar from a script, speak from your heart.

That is how you can effectively increase participation of your webinar.

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If you happen to be running an absolutely free webinar, it is advisable to offer people an opportunity at the end of the webinar to get more information about you and possibly purchase some training materials from you.

This is what is commonly called a "pitch" at the conclusion of your webinar. When pitching, it is recommended to stack the offer up by building the total value of the training package and subsequently dropping the value of the package to its actual price. By doing this, people clearly see the noticeable difference between the low price finally offered and the high value. Always build the value of the package up and then finally drop the value to the actual amount.

For example, you can build the package's value to $2000, and then drop it to $1000, $500 or even $300 which may be the actual value.

The price drop I have explained above is the normal price drop but you have freedom to price drop in varied ways. Other price drop methods are: price increase schedule, standard drop, cross-off items drop and number of payments drop. However, the price drop you can easily apply is the one I have just explained. In this price drop, you build the value up by explaining the different components. For example, we can assume there are exactly 4 components in your package. Each component has a value of $500. The thing you need to do is to justify the value of all these 4 components. When totaled up, the package will be worth $2000.

Then you can do just one simple drop to $200. Alternatively you can drop from 2000 down to 1000 down to 500 and finally to 200. By doing so, you will keep you audience guessing and thinking.

If you are offering a sought of one time payment training package it would be better to drop the price as above. However, for a membership site with a fixed term payment plan, the price drop method will be different. In this plan, the audience might be required to pay lets say $20 per month for a period like 10 months.

Here, you can price drop to $200 split up. Let the people know it is not necessary to furnish the $200 at one instance. They also not need to pay it in 2 installments each worth $100 each or 5 each worth $40. Let the audience know, they need only to pay in 10 installments each worth $20. Thus inform the audience that with a paltry $20 they can get access to the training package.

The superb alternative to discounts is definitely the price increase schedule. Here, you inform your audience that they can buy your training package today for lets say $100 but if they wait for a week the price will have doubled to lets say $200. This is better than having to discount your package.

Finally, you can cross items off in your list. Remember the 4 components previously discussed each worth $500 with total value being $2000.

You can cross component no. 1 and no.3 off the list subsequently making them free bonuses. This method allows the price to drop in a tangible way.

The above ways: Standard drops, price increase schedule, cross off items and number of payments are ways to drop price to a low value from high value.

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You get exactly what you pay for whether you choose a free webinar service or one that is paid. But to be on the safe side, do not opt for free webinar service providers; instead opt for webinar services requiring less fees such as GoTo webinar. How then does one justify the amount of fee of running webinars on a monthly basis? There are several ways to record for others webinars.

Commit to a webinar based weekly, use webinars or run a class of webinar to generate extra sales amounts, whether these sales are for products, services or memberships. There is no problem with joint venturing with a person and having to record a webinar for such a person.

I know of very many individuals who would pay with ease $10 to $20 for starting a webinar just for you and also for them. Then they record the webinar and subsequently send the recording. It is important to remember that GoTo webinar services costs only $100 per month.

With such a price all that is needed is recording five webinars in the month and it is assured you will have all your money back. Even if you don't manage to have the all the money back and you have just $50 from the $100 initially invested. The good thing is that you have the freedom to record your very own webinars.

You can commit to run a webinar weekly. Having a weekly schedule of webinar session, at the same day and time each and every week ensures reliability and that the webinar is always running every week.

Whether the webinar sessions are being paid for or they are absolutely for free, the fact is that at the end you will have promoted something.

Put you webinar sessions in the calendar, make sure to promote them and let people sign up for them. By carrying all these steps you will have to run the webinar so as not to let people down. When giving people live training, you can possibly run a $200 or more webinar session. By running this class, the excessive amounts that could have been spent writing reports, posting blogs or drafting emails are saved. The explanation given on the screen will be much better than that given by a report.

Finally, you can possibly use webinars to promote products of your own or affiliate products. If for example you have an e-book that can fetch $20, a 30 minute webinar each week will be sufficient for this e book. The sale of just one copy of this e book will be enough to cover the costs of the 30 minute session of the webinar. You should use webinars to promote your products and have a goal of making sufficient sales that will justify the monthly costs. This is how you can possibly talk yourself so that you pay for the webinar service, run weekly webinars, use webinars to generate extra sales for an existing product and record webinars.

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Normally, when you present a webinar, people get to see your screen, they also hear your voice also they have the opportunity to send their questions which you can respond to immediately.

However, a live webinar will be of no use if people don't show up. You will end up recording the webinar alone if people fail to turn up. It is good to have an audience and it's in fact better if such an audience is a targeted audience. To help you have a big audience, I suggest you put the following to mind: start on time, be committed and consistent, present clearly the benefits to be obtained from your webinar and replay scarcity.

First and foremost, what is the definition of replay scarcity? This is replaying previous webinar sessions in a current webinar session. When a webinar is made up of replayed versions, people who had previously attended will see no need to attend the current session. To avoid this, it is important to emphasize that replayed versions will be minimal and most of the presentation will be live.

Next, it is vital to start your webinar on time. If you start your webinar late, by lets say 5 minutes or 10 minutes, this won't be fine. By so doing, you are definitely training your audience to be always late for your webinar. Television shows for example always do start on time so it is important also for you to start your webinar sessions on time. Webinar training should also start on time so that the people who come late will learn the lesson that next time they should keep time.

The principal of consistency and commitment on your part will ensure that your webinar gets a huge audience. Show commitment by posting a blog post with the full information about the time and date scheduled for your webinar and ask the readers of the blog post to RSVP responding if they will show up. People always don't like to promise a thing and not do it. This confuses them. Your audience will surely not want to give you a promise confirming their attendance and then fail to show up. If they give you a promise they will attend, there is a high probability they will attend.

Finally, let your webinar be as exciting as possible. The title of the webinar in that first place should clearly show the audience that they stand to benefit by attending the webinar. Example, if you are teaching people how to make a video, this is surely not that exciting. However, with a title like "How to make a 2 minute video that generates traffic of over a thousand in a day," this will make the topic very exciting. When coming up with the webinar's title, always be on the shoes of the audience. The audience will want a webinar that not only offers information but offers a new bonus or a new skill.

The ways to have more people to attend your webinar are: minimize the replays, be committed and consistent, start and end on time and show the audience that they stand to benefit if they attend your webinar.

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No one can be able to duplicate a webinar you run. This is because the webinar you run is intact with your personality from your voice to your speaking style.

Because every webinar you do is quite unique from that other people do, it is possible to theme the webinar with a song, logo, name title or even repeating it at the same time and day.

It is possible to upload a logo when using Go To webinar. This logo can be the logo in your sales letter. By using this logo, the branding of your webinar is enhanced.

When someone will be registering for your webinar, he/she will see your logo. This will greatly enhance your image in the midst of competition.

So, every time someone will be seeing your logo, the person will know it is better to attend your webinar, listen to what you have to offer and at the end to do what you instruct them to do.

At the beginning and at the end of your webinar session, Mp3 music will do just fine. You can make your own MP3 songs or obtain MP3's from sites like istockphoto some MP3 songs. This is all related to the issue of branding. When someone will be replaying your webinar the same song will be playing every time. With this, you look and sound more professional and it won't cost you extra money or extra time.

Always have your name placed in the webinars title. People never realized my identity, until I started adding to my Webinars my name; it became easy for my crowd to identify me. One of my titles will go like: Sales page tactics by John Henderson.

T.V shows like Tonight's show presented by Conan O' Brien are easy for people to easily identify and remember the presenter of the show.

Finally, remember to have your webinars run at the same time and day. There is one marketer in particular who I know; this marketer schedules his webinar sessions every Wednesday of the week at noon.

I of course will think about the person who runs more webinars when I am selecting which webinar to attend. The guy with webinars every week, at a specific day and time will always be preferred over the guy who has not put in place such a schedule.

It is very important to pick a time slot and always to be sticking to such a time slot. Again, this is exactly how television shows are carried out. Television shows are always on the same time and the same day. This way, these shows manage to capture people again and over again.

The above are the four possible ways you can theme the webinar. You should use a logo in giving theme to the webinar and also an interesting song. The name title forms a core part of the webinars theme and always run the webinar at the same time and date of the week.

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You should not do something just because you can. Likewise, when you run a live training session or webinar there are some mistakes that you should avoid to ensure that your webinar does not become useless. You should not repeat the same mistakes a lot of marketers make such as unmuting attendees, running for too long, and taking too long to teach one single subject.

You can unmute the guests that attend your live webinars. This is advisable if you have a guest speaker or panelist, but the average attendee may either not be able to speak in audio or they have no microphone to use to speak. They may also have their microphone set up in the wrong way or they simply don't know anything. You should not unmute someone just because he or she has attended your webinar session. Just the same as speaking on-stage, you won't just hand the microphone randomly to someone in the audience. The reason for this is that you are not sure of what they will say or whether what they say will be worthwhile.

Another mistake that most webinar marketers make is running their webinars for a long period of time. Don't say that your webinar is going to run for only one hour and end up taking 5 hours, you will most probably bore your attendees by the time you reach its close. You should instead try and make your webinars run for about 60 to 90 minutes only. This is usually the length of time that a movie or a TV show takes. If you run your webinars for a longer time than that, you will most probably bore people or make them leave. You should also rely on your audience. For example, at the start of your webinar you can ask your attendees to type in "ready" to ensure that they are all ready or you can also have them answer a survey. If you realize that none of your audience is answering the survey, then this shows that they do not care about what you have to tell them. Simply move on if you find that no one is completing the task that you have asked them to complete or they are not answering your survey. We have all found ourselves in that situation where your audience is not paying attention to what you are saying. The best thing to do in such a situation is simply move.

Lastly, don't take too much time on one single subject. It is very easy to spend a lot of time addressing someone's off topic question especially if your audience is live. Decide on the amount of time you want to put into a question that has been asked by one of your audience.

Avoid all these mistakes and your webinars will run more smoothly and be more successful compared to your past webinars.

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People can instantly hear your voice when you speak on your live webinar. Your audience can see what you are demonstrating on the screen of your computer, whether you are showing a video, presenting PowerPoint, showing your desktop, showing a webpage or even someone else's desktop. What can you therefore do to ensure that your webinar is the most prepared and responsive webinar possible? These four important things which are; rehearsing, engaging, teaching and pitching can help your webinar be very successful.

This is the reason why I have a very important webinar very soon with close to 200 attendees. If you intend on talking for about an hour, it does not take so much effort to go for just an hour and ask someone to have a look at the recording and what to remember once the webinar goes live. You will be much more prepared if you do this.

Make sure that you engage your audience when you run your presentation on your webinar. You can have a quick poll which you can use to take a one minute break from speaking and ask them to answer a question so that you can know the kind of audience you are actually dealing with, to direct the conversation in a certain way or to prove a specific point. If are teaching your audience how to list build, you may ask them whether they are more interested in building a list that is new, writing a respond or keeping subscribers engaged or getting them to buy. Based on the most common answer that you get, you can then steer the conversation in that way.

Make sure you teach in your webinar presentation because it is very boring to have a call where all your entire audience knows what exactly you intend on talking about. It is also boring to be on a call where the only thing you are doing is selling. Educate your audience about the issue that your offer will be addressing. Tell your audience a little information about what exactly they should do to convince them you are an expert in your field.

Once you are done with that, you can then pitch them. You have now taught them something and it would be unfair to leave them like that. You should tell them the next step involves getting a complete training and not just the quick training you just gave them by heading to a certain link and becoming a member. You can inform them that your membership site contains more videos or even live webinars.

You must ensure that you follow these four important things, which are; rehearsing before the start of your webinar, engaging your audience, teach your audience something useful and pitch at the close of your live webinar training session.

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A webinar simply is a transmission of a seminar over the web. The presentation can be offered free or as a paid service.

Whatever the case, you must ensure the session is lively enough to capture the attention and interest of participants.

That's why you should make sure you are fascinating to your audience and able to assure them of great benefits and go ahead and deliver results.

So, how can you fascinate your audience?

Be responsive to your audience. Listen carefully to their needs and make an effort to satisfy them - this is the greatest secret of all.

Most presenters will appear monotonous, main reason being they are unaware of what the audience is thinking. If you are not concentrating on what the audience wants to hear, then generating enough interest in them that they would want to continue listening to you will become an uphill task.

Encourage your audience to participate in your presentation by asking questions, giving comments and suggestions in their question boxes during the presentation. This will ensure you are holding a two way conversation instead of you giving them a prolonged speech.

Also it helps if you inform the audience beforehand of the broad topics you will be covering in that particular presentation and how they will gain from this information.

For example you could turn a boring topic about designing a web page into a more interesting topic by stating that you will be giving them tips on how to improve their web pages in very easy steps. You could then go ahead and mention how these web page enhancements could increase the website visibility and that in turn may translate in more sales with very little input on their part.

Words of caution though, always make sure you deliver on your promises. If you said you will give your audience tips on how to improve sales on their website, make sure you do just that before you finish your presentation.

Also, make sure that you use a language that everyone understands. Explain how it will work out. If it is redesigning the web pages, mention how added functionality must be taken into account for someone to benefit from whatever you are presenting.

Ensure that the gains you promise your audience are easily and clearly understood and even go ahead and give freebies. Free samples can come in terms of scripts that will improve functionality or you can even offer some free service such as free redesigning of the home pages of their websites. Also make sure whatever script or other freebie you give out is something simple to implement and can be applied immediately.

Please remember to be captivating on your webinar, capture your audiences' attention, listen and respond to their concerns, guarantee them substantial gains and make a point to deliver on your promises, use simple language for all to understand and last but not least ensure at the end of your presentation every one walks away with something small to and try out.

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The major benefit of doing webinars or broadcasting live video is that you can inflate the price of your training. It might take you weeks or months in getting the report that you can sell at $10 or $20, or making a recording of series of video that you can truly be sold at $50. This selling could come true due to the live training you are running on webinar, attending to true questions, your potential aspect on webinar, you can make money by solving true problems due to live and personal training.

I advise you to charge $200 for courses of your webinar. You can inflate your price if you see how rich your content is. In what way? You can do this through video bonus, bonuses on live webinar and also reasonable prices for old fashioned training. Note that running 6 weeks webinar course does not mean that your webinar must consist of 6 live webinar. When you run out of time on webinars, then think of new agenda, for it does happen like that. For instance, if you earmarked a 4 week course and forgot some things at the 2nd and 3rd week, then it is an avenue to make a new thing to happen.

In one of my training run on a webinar, I taught people video in the 1st week, another week I taught marketing. While doing this, I suppose to ass a video to YouTube which I could not remember and to carry out all this addition on a live webinar will be bored and strenuous because for video to upload, it takes some minutes, so could you now imagine the minutes it will take for a video to become live on YouTube.

What is the way out? Therefore, during the week in the middle of webinars, I make copy of a video; I mean my non-live video by uploading it to YouTube and process. I stop the video for a while along the line during the few minutes of uploading and programming it in YouTube. If it now ready and people are watching it, it is of no need waiting for 10 minutes for it to upload and another 20 minutes for it to be processed.

By so doing, people stay long in class on the webinar through surprised bonuses of this video. Another type of bonus that can be given to people which they enjoy most is live webinar bonus. For instance, nobody can say since the webinar course is 4 week class, and then the bonus should also be 4 weeks. No!

Take this as an example, when some people are doing great in your membership site and taking to all your class teachings and instructions, you will surely be happy and impressed to have a 1-hour bonus special call with them for you to attend to them and give them more information and enlightenment. This does not take anything away from you but we can call it a true and easy bonus for them.

Reunion call is the last type of bonus on live webinar. Think of this, assuming somebody completed a month course in your class and the person is set to start his or her business. You can create a month webinar in the future in order to gather together and know their level and what they are doing and their plan. By this, you can advice, guide and give them opportunity in your next live webinar.

In summary, having different quality classes like this is very crucial for you to powered or control price resistance. When you have a set of people that opt and they like free things or have interest in token charge like $10 for everything, they will surely receive the shock of their life which they heard that people are paying $300 for your live training.

In order words, if this people go through your training price and see that no lower price is found than $300, then they will prefer to go for your amazing program that you have for them. Through this, your price inflation will be stable and then you can put video bonus, at least one live webinar bonus and tame your list for people to adapt to your price.

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