A guest webinar is where you contact another marketer in the same niche as you. You tell them, "I want to teach your list something and I want to solve their problems.' You take those questions and create a presentation that you then present to that group of subscribers on a live webinar or training session over the Internet. But how do you ensure that your presentation is well received and more importantly, that you convert those attendees into buyers?
First, make sure that your presentation is a good match for that list or those subscribers. Teach lots of stuff, answer a lot of questions and have a big enthusiastic pitch at the end. When I present this webinar, it was a perfect match for the list. In fact, what happened was the list owner asked their subscribers what they wanted to know. I took their responses and created a presentation.
But I had so much to say in the presentation that I couldn't fit it all into 90 minutes. I then took the leftover material and turned it into a simple 5-page handout but I kept adding to it and I was so excited about that it actually turned into a full blown report. It was over 20 pages long and I made it a paid report.
What happened then was I presented the webinar and answered some of the questions, answered the most basic easy to explain questions and at the end, transitioned into this big pitch. But in the meantime, I taught lots of stuff, explained lots of examples and even answered live questions on the webinar to make sure that my responses made a lot of sense.
Once I've delivered all that value and explained many different problems away, the pitch at the end was the perfect answer to their remaining issues. And the best part about it was by answering the simple questions first, it led more advanced questions so I was getting the beginners, trains and ready for the material contained in the paid report.
When you run a guest webinar, it's important to have the person you're running the guest webinar for to ask their subscribers what their problem is, what they would like to solve, what's holding them back and then create your presentation or at least change it slightly to address these questions. You don't have to go crazy like I did and create an entire report out of their questions but at least position your offer so that now you have taken the beginners to the intermediate level, your paid offer takes them to the next level.
Get the ins and out of running a pre-recorded webinar, live webinar or even a guest webinar at: www.webinarcrusher.com
