We can't hit homeruns every single time we run a live online webinar training course. So, today I want to tell you about a webinar launch that failed, how I recovered and how you can as well.
I teamed up with someone to run a webinar course on a topic we both liked a lot. It was called The Blog Invasion System and it was a procedure to leave blog comments, make videos and take other actions to get into someone's inner circle, get trust from them and contribute to the conversation of their own community, their form or blog. But even though we liked it a lot, it was not a success.
A big reason for that was because it was difficult to explain. There were many parts of the system and different people could use it in different ways. But the classes I've run that took off, that people bought in and liked were ones where there was a very straightforward step-by-step procedure and step-by-step results. It's difficult to explain what it means to have a big following.
It's hard to justify all the work that goes into leaving form post, making videos and blog comments and what you get back in return which is people like you, people know you, people trust you. But how does that equal into dollars? How do people justify getting the money back they paid end of the course? It wasn't very clear.
Even though we both liked this topic but not everyone was willing to pay money for it, what did we do? We didn't give up. This was important. We did not close the class or refund the money. We still taught the class as usual and we did have some buyers which now we had a tighter, more close knit community where we could un-mute every student on the call and they could all contribute or ask questions in seconds instead of having to type them out or wait for us to get to the questions.
Then after the class was over, we knew that the class would not sell well even as a monthly membership site so we took the recordings and created them as bonus content for a similar membership site. This means that people would join the more popular membership site with a specific goal about making videos but after the video training was finished, they would get this added bonus of the Blog Invasion System. This bonus class still had useful information. It just wasn't very exciting so people would buy into the exciting class then they get the non-exciting class as a bonus.
When you run a webinar course and it flunks, don't give up. The reason might be that even though the topic is your passion, it's difficult to explain, it's not what people wants, and it's tough to identify the result.
Launch your very own webinar course finally with my help at: www.webinarcrusher.com
