You should run your own webinar so you can show your screen and broadcast your voice to a crowd of people who want your live training. But most webinar marketers (your competition or maybe even you) don't value your content highly enough and seem to be stuck in the habit of giving a bunch of things away for free.
One thing I see given away far too often is the webinar replay. You do record a replay, right? That's great, but just because you recorded it doesn't mean you have to give it away for free... EVEN to the people who attended life.
I realize this is the exact opposite of what most marketers teach. The funny thing is that these marketers are the ones who get terrible attendance rates on webinars, so they need to build a massive list just to get a handful of people to show up to a webinar.
Here's what usually happens: everyone registers just to get the replay. They don't show up to the webinar at all. And when you provide that replay, if it's downloadable, most people will download it and file it away somewhere... never to look at it again. If you don't make the replay downloadable, people will skip around the video and pick and choose what they want.
One of the biggest advantages of a webinar is that, as long as the person is at the computer, they can't fast forward. It's one step away from having a "captive audience" at a live event.
If you have to give away the replay, only make it available for a short length of time such as 48 hours. Don't allow fast-forwarding, and set the video to redirect to your sales letter once the webinar is over.
And even that is just a temporary measure. In order to really push my subscribers to attend my webinars, I've stopped offering a replay out in the open entirely, for any length of time. If they want that replay, it's going to be inside the paid member's area.
You don't want to encourage people to "wait until later" when webinars are concerned. They are the most effective when they are live, so motivate people to attend by being protective of your replay.
Sounds good? Click this link to discover even more webinar secrets "they" don't want you to know...
