When you offer any kind of training, some people might not like it. Some people might join and decide later they don't necessarily have time for your training, or they might not have correctly understood what you're offering and thought they were joining something that they really weren't.
On the internet, the perfect way to just wave all these fears is to offer some kind of "risk reversal" or a refund policy, a period of time after your customer buys when they could decide they want to cancel and refund which means they're kicked out of the class and they get their money back. But how long should your refund period be? I am about to tell you that.
Your refund period should be 30 days. Thirty days or one month is plenty of time to decide if your course is right for someone. I would go as far as saying 7 days is enough time for someone to decide, but let's give your customers the benefit of the doubt and allow them the full 30 days.
This might seem scary to you but the majority of people will not refund. In fact, the refund rate is usually under 5%. If it's near even 10%, that is a high number. And you can reduce refunds by sending out follow-ups and reminding people to consume your content. You can send physical bonuses such as headsets or DVD training and require people to mail them back to you in order to get their money back, or even have some kind of activation system on your software so that if someone refunds, their software is turned off. That's only fair, right? You gave them their money back so it's as if the transaction never happened.
But the easiest and most common sense way to reduce this refund period is with drib contents which might just be some bonus blog post or audio files and drib bonuses if they stay in. For example, I might deliver one extra bonus per month for a six-month period even if somebody only paid me one time for a course.
The great thing about bonuses is it also reminds people that you do exist and you have other training for sale. When it comes down to it, you want to build the best possible relationship with your customers and your customers don't always know how great your training is until they've joined it. That's why you want to be generous with your refund period and offer a 30-day no questions asked refund policy on your webinar courses.
Claim your training about webinars right here at www.webinarcrusher.com.
