A webinar is a fantastic way to teach people live, by showing your screen and speaking into your microphone, and respond to your students' written questions live. While the training you deliver on your webinar is valuable, the end of your webinar is more important than anything else. It is important in your webinar to show proof and teach a little something, but the majority of webinar mistakes come from the very end.
Just think about some of the best movie series like "The Matrix" or "Star Wars" that started off strong, then petered out at the end. TV shows like "MacGyver" that started off strong, but were on the air a couple of seasons too long. Heck, the show "Lost" only got really good after the creators convinced the network to give them an end date.
You too can learn a lesson about webinars from many of these failures. Know when to stop. Teach something, show proof, show people where to find out more about you, close the heck out of them, then end the webinar. Don't keep them on the call. They should either be gone, or be ordering from you.
I have been in interviews where the person talking to me would tell people what URL to go to, and then continue talking. Huh? Am I supposed to go to the URL or stay on the interview? Make it obvious.
It's even worse when the whole webinar builds to one single pitch, and then the presenter goes back to teaching. Wait, were you in "pitch" mode or "teaching" mode?
Sometimes I will take questions after a close, but after I answer each and every question, I re-close them. I tell people that if the issue we were addressing was the one thing holding them back, and they are now ready to join, to order. And I would spell out the URL, put it on the screen, and tell them to go right now.
Even after all the questions were handled, I would close again and tell people where to go.
This makes the Q&A session part of the close. I don't tell people where to go and then go back into teaching... I teach, pitch, and then sign off. Just like on a sales letter, people know they've reached the end and that it's time to buy. When you're done talking, stop talking.
You see me do this all the time on webinars and I want to show you how to duplicate not only this strategy, but the rest of my webinar success as well. Please confirm your registration below.
