Let’s say someone approaches you and wants you to tell people about their webinar. Whether they want you to mail to your list of subscribers, tweet about it to your tweeter list, or even contact people one on one to go on this webinar, the question is, should you promote it? To answer that, I have three simple questions to ask you. What are you getting out of it? Is it relevant to your subscribers? Are you doing it just because it is a webinar?
You owed in the beginning something in return for your efforts. Otherwise, you’re simply acting as a charity. If somebody wants you to promote a webinar, are they going to mention you on the call? Are they going to mail their list of subscribers? Are they going to pay you a flat fee? Are they going to give you some kind of a bonus as a thank you? What are you getting out of it and is it worth it? I have promoted some people’s offers just to score a one-on-one interview with them because I knew it would pay off.
The next question is, is it relevant to your subscriber? My list of subscribers is in the PHP niche. So, if I was running a webinar about PHP programming and they contacted you and your niche is personal fitness, it would not be a good match. Your subscribers probably wouldn’t care about PHP programming. They would care about running or weightlifting but not PHP programming. That is something that is not relevant to those subscribers. On the other hand, if I was running a webinar about a new style of jogging or even a new way of losing weight, that personal fitness niche would probably be interested in it and that webinar would be a good fit.
That leads me to the final question, are you promoting this just because it is a webinar? If a webinar sucks, if it’s boring and it doesn’t teach you anything, then it's still not going to be any good just because it’s a webinar. Keep that in mind. Teaching a boring topic or being taught from a boring presenter does not make it any better because it’s a webinar. So, ask yourself, “Would I promote this if it was not a webinar?” If the answer is no, then you should not be promoting the webinar.
Those are the three questions to ask yourself when deciding if you should promote someone else’s webinar. What are you getting out of it? Is it relevant to your subscribers? And are you doing it just because it’s a webinar? Find out how to host and co-host your very own webinars at www.webinarcrusher.com.
