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Recording Using Your Webinar

Running a live training call webinar is one thing. But what can you do once you are done with the live training session? Here are four important things to do with your webinar recordings. You can run a replay that is limited and use it as content for members, or offer it as a full product or gift to another product. You can even use it as an email sign-up bribe, for people that miss your live webinar. It is your own decision whether you should give those people that missed your live webinar a replay or recording of it. However, even if, you actually decide to give them a replay or recording of your webinar, you do not have to keep it forever. You want your attendees to use your content and quickly take action. This means that you should only offer a replay of your webinar for 48 hors after which you should remove it from the Internet.

After you remove your replay from the internet, you can place it in the membership area of your site. I know may people who have memberships and are dying for content. If you have about an hour of free time, you can run your webinar for that hour and then save the recording. It is okay if your audience attends your webinar free of charge because the recording is going to be paid for. And you do not have to give a transcript of your webinar.

If your webinar is very good, it can actually be a complete product on its own. I have recorded webinars for one hour then sold them for around $100 and made plenty of sales. What matters is how good and information you give on your webinars is and not how long they are. If you are not confident enough, then you can use another product and promote is as an affiliate by making the recording of your webinar a bonus that you can give to people alongside the download, if they purchase a product.

Finally, you can use an unusual way to give your webinar recording, which is by offering it as a bribe, in exchange for signing in. When you build an email list, you can offer a free gift. Many marketers make a mistake of giving a free report. That is fine but a report is boring and you can take a long time to compile it. A video recording is much more interesting.

Why don't you instead make a forced sign-up page, where people can enter both their name and email address? They can then be directed to a page where they can freely watch your webinar recordings but they can't download it.

Confused about how you can use your webinar recording? You can offer it as replay limited by time for members, as an entire product or as a sign-up bribe.

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17. Jan, 2011
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