Now that you are producing webinars it is quite possible that you will be approached by other people and asked to promote their webinars. They might ask you to do a variety of things; mail your customer list, mention them on your social networking site or contact your customers individually on their behalf.
You should ask yourself three questions at this point. What sort of return will you be getting for your efforts? Is the product you are being asked to promote relevant to your customers? Would you be promoting this product if it was not on a webinar?
Unless you are a charity, you will be expecting to be paid in some way for any promotion you do for others. So how is the promoter who wants your help going to compensate you? There are a number of ways that this can be done. You can be paid a commission on sales made to your customer list. You can be paid a flat amount. They can also reciprocate and promote your site for you.
There is not much use in you spending time promoting products that will not appeal to your customers. If you deal in sports and personal fitness related training, you will probably not find much interest among your clients for the latest fast food chain that wants you to promote them. On the other hand, promoting a health food chain would be a good fit for your customer base. Make sure that products that you promote for others are relevant to your clients or you are wasting your time and theirs.
If this product was not being promoted with a webinar, would you promote it? If the subject matter is not interesting to your customers, or if the presentation is boring or otherwise flawed, its being a webinar will not change those factors. It will be a boring, uninteresting webinar. Your customers will not appreciate you sending them to a presentation that they won't enjoy.
If you are approached by the promoter of another site to help in one of their promotions, there are three things that you need to ascertain.
How are you going to be compensated for your time and effort? Will it be monetary; a commission or flat payment? Will it be in the form of mutual promotion?
The product that you are being asked to promote must be relevant to your customers. You know them and need to make sure that webinars that you send them to will be of interest to them.
Are the material and the presentation of good quality and worth sending your customers to? You don't want to send your clients to a boring, poorly presented webinar.
You should help others to promote their webinars if you get adequate compensation, if the products and services are of interest to your customers and if the webinar is well produced and presented.
Learn all about webinars at: www.webinarcrusher.com
