Webinars, or web seminars, are live calls where people can see your computer screen and hear your voice as you speak. They can get you a bunch of quick sales by being a real person. You teach something quick on the live call and transitioning into a way they can find out more about you and what you have to offer.
Webinars are also a great list builders. Think about it: your free webinar is never JUST a hard sales pitch. Blend content and the close.
The free webinar itself is a gift. Does that mean you can approach other marketers in the same niche as you, have them ask their list what problem you can solve for them? Yes. Could you make a post on your favorite forum offering free training (your webinar) to the first few people who sign up? Yes. Can you mail your own list and promote a new product or even one that you've had around for a while? Yes.
You're on my list, you've seen me do this all the time. It's great not just to sell stuff, but build a list too.
Here's an important distinction. People can signup for your list, but they can also signup for your webinar... two separate lists. So does that mean it's perfectly okay to take the list of email addresses of people who registered for your webinar and import them all into your list? Nope.
Don't do it. People signed up for your webinar, not your list and your webinar. And the record of that subscriber is going to show the date you imported the lead, not the date of the webinar. Their IP address isn't even going to be recorded. If you're using a webinar to build a list, send them to a forced optin page that redirects to the webinar registration page after signup. They optin to your list, and THEN they register for the webinar.
Have you been making this mistake? Or were you GOING to make this mistake? Are you now wondering what other mistakes you've been making with webinars... without even REALIZING? Signup below to find out more...
