A live webinar is a great way not to just deliver training to a group of people, but also to promote your own offers. Even if your presentation is mostly content, you still want to do a decent job of talking yourself up and giving attendees a reason to find out more about you.
How do you do that? How do you build a good offer? With content, proof, and demonstrations.
How Do You Provide Webinar Content And What’s The Best Way To Do That?
You are going to find that you can give away a lot of information as long as you just leave out the step by step. If I am not sure what to present about on a webinar, I might choose a case study. Explain to people what I did in a certain situation or what one of my customers did in a situation. I might list a series of mistakes that they can avoid by following my advice. I might just give them a list of improvements in that niche. For example, I might list seven ways to build a list faster, or seven ways to avoid the most common computer programming mistakes.
A big part of presenting content, especially on a webinar where it’s live and you show your screen is the proof. It drives me up the wall when people get too theoretical. For example, let’s say I was telling you about membership sites on a webinar, I’ve done this. Instead of detailing in vague terms what a single payment membership site is, or what a recurring payment membership site is. I will open up my browser and show people what it looks like, show people what the back end looks like and explain that instead of talking in vague terms. This way I prove that I have set up both types of memberships sites, and this shows what I am talking about which gives me a lot more credibility.
While you are showing your proof, you can also show demonstrations. My favorite type of demonstration is “the free, hard” demonstration. What this means is your webinar shows people how to solve a particular problem. In this case membership sites, I might show the “hard” way to set up a membership site, then transition into an offer showing people the easy way to set up a membership site, which coincidentally is my paid course.
I give away the hard way for free, but then I sell the paid solution. Those are some easy ways for you to build a good offer on your next webinar, deliver content, show proof while you are delivering content and in that proof, demonstrate the hard way to solve a problem, but then sell the easy way.
Webinars are only tough if you don’t have a guide. If you have this training, it’s very easy.
That is at: www.webinarcrusher.com
