Not only can you use a webinar or a web seminar for info product creation to make interviews and lend your adventures, you can also use a webinar to build a list. I'm not talking about simply making a webinar and using the event itself to get a list—that's too lazy. Let's be more creative.
How about we build a list with webinars using the forced opt-in strategy, the first 10-minute free teaser, and a special to a community?
It's very easy to build a list in two ways with a webinar when you're having a forced opt-in page. If you haven't yet recorded or put on the webinar, you can put a page in front of it. You can send people to your page where all they can do is type in their name and e-mail address. After they type that in, they are then redirected to the page where they can now sign up to get onto the webinar.
Let's say a few days passed and you have successfully presented your webinar. Now you have a webinar recording. You slightly changed your forced opt-in page so that they are entering their name and e-mail address to access the replay of the webinar. Now you have an evergreen list builder.
Although you're going to get the best conversion rate, if you send people to a page with nothing but a headline, a few bullet points, and a place to opt-in, some communities and some sources are traffic such as Google AdWords, don't like it when you have a page just for data collection. They wind you so some content on the page. Therefore, what you can do is edit out the first 10 minutes of the webinar. And put the first 10 minutes of that webinar into a separate video.
Now what you do is you link to the first 10 minutes of the webinar and below that video recording, if you have to opt-in and enter their name and e-mail address to access the rest of the webinar. This is going to provide some teaser content and shows some value in exchange for their name and e-mail address.
And finally, because we're talking about getting different traffic sources onto your list, instead of just promoting some webinar that you're putting on for people, why not schedule a webinar specifically for a certain community. This could mean your favorite forum. This could mean this interest to someone else's blog. This could mean the members inside your favorite paid membership site. You pick a crowd of people and you offer to run a webinar just for them. This way, you build trust; you build a reputation; and hopefully, you build your list in the process.
I hope I gave you a few good ideas for using your webinar recording to build a list whether it’s with a forced opt-in page, a teaser page or running a special offer to a community. Do even more with your webinar recordings than you ever thought possible at www.membershipcube.com
