Webinars are great. You can show your screen and people can hear your voice. You can broadcast anything you want live to a large group of people. But none of that is any good if nobody shows up. How do you get people who tell you they’re going to come to webinar who fill out the form and register for your webinar actually show up when it’s time to come to it? You do this with replay scarcity by offering hard-to-find info and by delivering live questions and responses.
Just because you ran a webinar and just because you recorded it, it does not mean you have to give it away for free out in the open to anyone who asks. Even though I give many webinars for free, I will store the recording inside a paid members’ area. Even if I give away the webinar for free, I might make it only available for 24 or 48 hours and then I will take it down forever.
What’s the reason for this? The reason is that if people are used to getting the replay if they have missed the webinar, they have no motivation to come. They would rather watch TV or work on something else instead of coming to that webinar live. Another way to make sure people show up is to deliver hard-to-find info. What if you took the knowledge you had in your niche—for example, overcoming anxiety—and you put it into a four- or five-step system? Guess what? Now, that is your very own system that nobody else teaches. Now suddenly, people need to come to your webinar about overcoming anxiety not because you are reciting some encyclopedia article, which seems like to an average person is boring, but instead you’re going to share your own personal story about overcoming anxiety. You’re going to share your own step-by-step system to overcome anxiety. Now suddenly, people need to come to the webinar because they cannot get this information anywhere else.
Finally, if you get your subscribers used to asking questions and receiving responses from you, don’t come to your webinar just to have that close interaction with you. Think about whose e-mail list you are on. Think about who you interact with on forums. You never get an immediate response, do you? You never hear their voice. All you do is see text. But on a webinar, when people ask you a question, they can get an instant response from you and they can hear your voice.
That’s how you make sure people who register for your webinar really do show up: Offer replay scarcity, deliver hard-to-find info, and provide live questions and responses. Set up your first webinar and get a ton of people to come to it at www.webinarcrusher.com.
