You always want as many people as possible on a webinar. How are you going to do it? With traffic. And the easiest and best form of traffic is a joint venture. You get somebody else with a large following to promote the webinar for you. How are you going to convince them? Explain what’s in it for them, whether it’s an affiliate commission or a mutual promotion.
It would be nice to think that everyone on the internet is just waiting for you to come along so they can give you extra exposure. But that’s simply not true. People need to have a good reason to recommend you to other people. Maybe they are trying to get a favor from you or trying to build a relationship with you or just give their subscribers something of value. When you approach someone to promote for you, don’t just ask them to do it. Explain it in terms of what they will get out of this promotion.
One of my favorite things to promise and the easiest for you is to offer an affiliate commission. If you present something to their list and you end with an offer, make sure that offer gives the promoter credit for at least 50% of the sale. That means if you’re presenting something about time management and you’re selling at the end a video course for $100, make sure that for each one of those sales, the promoter gets at least $50 out of that. If you don’t make a lot of sales, then don’t try to get invited back; but if you do make a lot of sales, it’s a good relationship.
If you don’t have something to sell or you don’t think you’ll be able to sell very well on a webinar, you might have to go the mutual promotion approach. This is exactly what it sounds like. They promote you and at a later date, you promote them. This might mean that if they have a webinar in the future, you’ll promote that webinar. If they have a new blog post or they have something new to sell in the future, you will promote that. They do you a favor and you do them a favor. You might have to do the favor first because you are the one doing the asking and you might not get anything in return. That’s fine. That’s life. All that means is that the other person is unreliable and you should not contact that person in the future to promote you webinar.
When getting others to promote your webinar, keep in mind what’s in it for them. Are you going to offer an affiliate commission or run a mutual promotion? Get all the steps you need from creating a course, running a webinar, and getting people on it at www.webinarcrusher.com.
