When you run a webinar, people see your screen, they hear your voice, and you can read their questions and respond to them immediately.
But what good is a live webinar if no one shows up? You might as well be recording it all alone. Having an audience, especially a targeted audience on your webinar gives the final product a much
better feel. And I want to help you increase attendance on that webinar by offering replay scaracity, starting on time, applying commitment and consistency and laying out the benefits of your
webinar.
First off, what is replay scaracity? The problem with live webinar is that these days everybody assumes that you are recording the webinar and distributing it to everyone. So there really
is no reason to attend. You can be different by telling people that the webinar replay will only be available a short time, if at all. This way people will know that it's in their best interest to
attend live.
Next, start the webinar on time. If you start the webinar 5 minutes late or 10 minutes late, that might be fine one time. But you are training your attendees not to show up early. Think about when
you were in school, if every class started late, you would show up late. TV shows start on time and you notice your show starting to show up on time. The same is true with your webinar training. Start
on time. Otherwise, you'll be waiting 5 minutes and then the next time 10 minutes, the next time 15 minutes to start your webinar. When you should of simply started at the time you said you did. If
people come in late, they'll know that next time they should arrive on time.
Next, you can use the principal of commitment and consistency to make sure people show up. You can ask your list or post a blog post giving people the date and time of your webinar and ask for them to RSVP,
ask if they'll show up on the webinar. People don't like to say one thing and do another. It makes them angry and it confuses them. Your attendees will not want to promise they'll be on the webinar and then not
show up. If they promise they'll be on the webinar, there's a much higher chance that they will be on that webinar as well.
And finally, make your webinar exciting. When you title your webinar, name it something that delivers a clear benefit. Let's say, you're teaching a webinar about how to record a simple video. Not very exciting, but
if you could show people how to record a 3 minute video that instantly gets seen by over a thousand people in the first day and makes at least $10 dollars per video. That's exciting. There's a clear benefit, a clear
outcome for the training you provide. Everytime you name your webinar, think about it from the point of view of your audience and ask what's in it for me. What's the exciting thing? What will people have, either a
new skill or a new bonus after getting the information you present on your webinar.
Those are four great ways to get more people to show up on your webinar. Be scarce with the replay, begin the webinar on time, use commitment and consistency to get people to promise they'll show up and deliver clear
benefits.
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