Can the live webinar training you deliver over the internet last too long? Those presentations can "feel" too long, that's for sure. Especially when people run webinars that dive too deep into the "guts" of their course.
What do I mean? Every now and then you're going to see someone present a webinar with a statement like this: you're already watching week 1 of the course. Week 1 is free.
Big problem with this. This is just like taking the first chapter of your written report and putting it online in place of your sales letter. It's not exciting. It's also intimidating.
I attended a friend's webinar once. He was teaching list building, and instead of showing how big his list was... how responsive... how to type up a simple email... or even "the big picture" ... he just dove right into it.
He immediately started editing scary and complicated looking HTML code to create a squeeze page. This kind of training is terrible when it's live. People can't rewind, and worst of all, they don't even have the same HTML page on their hard drive, so they CAN'T follow along.
I'm a technical guy and even I was turned off! Sure, you could give them the HTML page to edit but that would count as a free gift on the webinar, wouldn't it? And it would mess up your close.
When you're running a webinar, always be thinking about proof, not necessarily instruction. Give people a few "ah-ha" moments, tell them what they're doing wrong, show that you can help them avoid their problems and get what they want... you are presenting an advertorial in video form.
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