If you have already run a weekly live online webinar training session and it's now completed, it is time for you to repromote that package as a series of video replays. But how do you easily reposition one of those training courses as a class that stands on its own? You do it in three ways. Make it evergreen, add a dashboard page, and set up an autoresponder consumption e-mail sequence.
The first thing to keep in mind is that you need to make your webinar training evergreen. That means, if you mention at any point in the course, that the training was live, whether that is in the videos themselves, in the comments inside the membership site, remove those. If you mentioned any date, such as the month and day, the year, or day of the week, or even any holidays or special occasions, remove those or do your best to not mention them when you make the recording. It's very important that people don't know whether the videos you recorded are a day, a week, or a month old. Keep it evergreen.
The next thing you should do is create a dashboard page. This takes just a few minutes but insures that people can easily navigate the inside of the membership site that holds your webinar training videos. It is simple, just create a separate WordPress page that links to the various posts and pages containing the webinar replays in a logical step-by-step fashion. You can simply list the links to all these videos as a site map kind of page or as icons, put them in tables, and get it as fancy as you like. But adding the dashboard page automatically makes your membership site look a heck of a lot better.
Finally, and this is one of the most missed opportunities when it comes to making a webinar replay site or a membership site in general, create a consumption e-mail autoresponder sequence. What do I mean by this? I mean that, when someone joins your site, they aren't necessarily going to go through all the training right away. They might take several days or even weeks to watch all the videos. They might have forgotten how to log in or what the next step is for them. That's where you come in. Create a series of e-mail messages that tell people what video they should be watching, what report they should be reading, or what action they should be taking right now. Send them a message on day one, day three, day seven, just something every few days to remind them to log into the members area and keep watching the videos, whether they have paid you one time or are paying you on a rebilling schedule. And that is how you repackage your live webinar class as a re-play series. Make it evergreen, add a dashboard page, and assemble a consumption e-mail autoresponder sequence.
Robert Plank will train you on webinars at www.webinarcrusher.com.
