1 0 Archive | September, 2012
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How To Get A Webinar Transcribed

Congratulation! You've just run your very own live webinar which means that somebody can see your screen, they can see anything you display on your computer, and they can hear your voice as you're narrating them through it and answering any questions the attendees have.

It's one thing to run a webinar, but what you should also do is record any webinar you have with a tool such as Camtasia Studio. That way, if someone misses your free or paid training, you now have a video you can give away for traffic, or sell for money over and over again.

But many times, we'll want to also have a written version of this webinar — not just a video showing how to use a piece of software, or how to implement a particular strategy. We'll want to have a written manual — digital or printed — that we want to distribute which might contain screenshots, which might have the words edited down or condensed a little bit.

The process is to export the audio from your webinar, to post up on a job site to get it transcribed, and finally, mix in some screenshots.

Exporting your audio is actually very easy. If you record your webinar in a tool such as Camtasia Studio, you can go to File, Export Audio As, and save an MP3 recording of the video that you just created — this will be the audio file that you can give to others. These people will listen to your audio and type up the words that you or others have spoken on your live webinar.

If the program you use such as Camtasia asks you what quality to save the sound file as, I would save it as a 64 kilobyte per second stereo file. But the audio quality or file size really is not that important. It just matters that someone can listen to an audio file and hear the words that you have spoken.

Now, the second thing you should do is post this audio file on a job site. There are many job sites where people can post different skills that they have available. You can post in jobs that you need done with a specified time frame, a budget, and the description. When people see these job postings, they can bid — you choose the person to complete the job. Once you have agreed to what work will be done, send them the audio file, you get your transcript back a few days later, you close the job and pay the person.

I recommend a site called oDesk for this which is a very popular place for people to get transcriptions done.

Now, what happens when you have given this person your audio, paid them money, and received a transcript in return? Now it's time to make that report look pretty.

What you should do is put it into a nice Word document. Maybe add a table of contents. What I like to do is mix in screenshots of the webinar.

What this means is that, maybe I had Adobe Photoshop open on my screen and I was explaining a certain concept which people watching the video or watching the live webinar understood, but people reading might not get. Maybe I had explained some other piece of software or some other web page that people needed to see. What do I do in this case? I open up my recording in the Camtasia Studio, scroll to the part of the video I want, and do Save Frame As — this will save a still snapshot of one moment in time in your video.

When you showed something interested, Save Frame As — this will save a JPEG or an image file containing that one frame of the video. All you have to do is drag that JPEG graphic into your Word document in the appropriate part in between some of your text.

Do this roughly every page or for every audio minute. Now, you have not only a webinar video recording and a webinar audio recording but also a report — a written version of this audio that you can now sell online, put inside a membership site, give away for free, place on viral PDF sites, even upload to Amazon CreateSpace for a physical book, or Amazon Kindle for a digital book. Either way, you get a webinar transcribed by exporting the audio, posting to oDesk, and mixing in the screenshots.

Robert Plank wants to give you a start to finish, complete, step-by-step webinar system at www.webinarcrusher.com.

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25. Sep, 2012
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How To Record A Webinar

When you run a live webinar event — which means that you show your screen and speak out your voice — you can present anything you want. You can charge money for access to this webinar, you can give out a webinar for free, you can answer live questions on the call.

The great thing about a webinar is that you don't have the ability to stop at any point because people are watching you present. It's great to have this live event.

But what if you want to record it for later use? Do you want to make a DVD membership site, a YouTube video, or some other video presentation based on your webinar? How do you record it?

It's very simple. Use a tool called Camtasia Recorder which will record your screen and record your voice at the same time your webinar software is broadcasting your message out.

I use GoToWebinar to broadcast the webinar, Camtasia Recorder to record it.

Recording in Camtasia is very simple. You say that you want to record in full screen, you choose which audio device to record as your voice — you can use your computer's built-in microphone but I recommend you get a USB headset and record off of that.

You're recording your webinar presentation in full screen such as a piece of software, a web page, or a PowerPoint slideshow. You're recording your audio from your built-in microphone or headset. The only tricky part is recording other guests or other people on your webinar.

Now, here's where it gets a little bit tricky, but it is pretty simple. Recording tools such as Camtasia have an option to record what's called "system audio". In the latest version of Camtasia, when you're choosing if you want to record from your built-in microphone or your headset, there's also a check box to record system audio. What this means is anything that comes out of your speakers will be added to the recording.

Normally, sounds coming out of your speakers might be music or sound from a video. But in the case of a webinar, if someone else is talking, this is sound coming out of your computer. Because you checked that Record System Audio check box, this will now be added to the recording. Now, the video contains the words you speak out, the audio from you, and the audio from the other end of the presentation.

This is great because you can even do things such as become a full-time webinar recorder, attend someone else's webinar, record it for them, and now they can pay you money to have a recording that they can now use anywhere on the Internet that they choose.

To record a webinar, what you need to do is open up Camtasia Studio, record in full screen, and make sure to record your end of the audio. If there are any other presenters on this webinar, make sure to check Record System Audio, and now you're recording your screen, your audio, and the audio of others.

Stop worrying about running a webinar and actually run one at www.webinarcrusher.com.

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18. Sep, 2012
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How To Run A Webinar Step By Step

If you're looking to teach more people, reach more customers, or make more sales, you can do that using a live webinar which means that you stream your desktop screen and your live voice speaking out into a microphone over the Internet.

To schedule a live webinar, promote a live webinar, and present on a live webinar is very easy — those are the three steps to running a webinar. Schedule, promote, and present.

The first thing you need to figure out is what will be the title, date, and time of your webinar. Decide if you're going to run a webinar during the weekend or during the week. Evening or morning? What time zone? Schedule this event.

In services such as GoToWebinar, all you have to do is click on Ad New Webinar, type in that title, schedule that date and time. Now you have a special registration link you can hand out to others. This is called promoting your webinar.

What you need to do now is post this special registration link onto your website, your blog, your social media accounts such as Facebook, get other people to promote this. But, when someone clicks on this special link, they will be sent to your webinar service such as GoToWebinar where they will now fill out their first name, last name, and email address.

Now, registering for that webinar means that they now have a special link to attend the webinar and they will get email reminders as the webinar approaches over the next couple of days, letting them know that you registered, and here is the link to join once this live event starts.

Once a live event starts, that's the fun part. What you should do is show up a few minutes early before the event starts. Share your screen. You click a button and now anything that you can view on your computer — such as your desktop, a web page, even a PowerPoint presentation — now everyone else can see that as well. This is very powerful because you can put together a simple PowerPoint slideshow with some pictures or bullet points, put on a headset, talk and reach hundreds — if not thousands — of people who are on that live call at this very second.

You can record that webinar, show it others, make a DVD out of it, make a product. But the point is, you show your screen, you speak out your voice, and you can show anyone anything that can be done on a computer. Show them a PowerPoint, bring up a web page, show a piece of software, draw on the screen, present whatever it is you have to present — that's how you get a live webinar event rolling.

Schedule it. Promote it. Present it.

I look forward to seeing you on your next webinar.

Robert Plank will give you the webinar tools and the technology to run your own live event at www.webinarcrusher.com.

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11. Sep, 2012
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Three Ways To Build Your Customer List Using Webinars

A webinar is a way for you to stream your computer screen plus your spoken voice over to potentially hundreds or thousands of live attendees or students on a call.

You can record this webinar and have a video for later use. But the point of running a webinar, other than to teach, pitch a product, and make money is also to build a list of hungry subscribers.

The biggest roadblock people have when starting out on the Internet is the lack of traffic because, when you make a website and no one is there to see it, it might be the best website in the world, but if no one knows it's there, it doesn't do you any good. That's why you need to build what's called an email subscriber list so that you have traffic on demand.

If you have a new blog post, a new video, a new paid product, or any web page — your or someone else's that you want people to see — all you have to do is type in a quick note, hit the Send button, and now you have hundreds and thousands of people coming to any web page that you choose.

That's why you need to build that subscriber list. Webinars are a great way to do that using joint venture promotions, offering private events for specific communities, and also building the relationship with the subscribers that you already have.

Joint ventures are really how most money is made on the Internet and off the Internet. A joint venture simply means that someone who has assets other than yours, usually a gigantic mailing list, will promote you. What's great is that many referral programs or affiliate programs will allow you to specify what's called a "bounce URL" — this means that someone can send an email to their subscriber base promoting a specific link. Their thousands of subscribers click on that link and are tagged in your affiliate system. That means that the joint venture prospect who promoted your webinar event now will receive credit if any of those attendees buy from you in the future.

Now, this is a win-win scenario for everyone because these people with gigantic mailing lists simply have to write a message, send prospects to you, and now you make the sales, the affiliate gets paid. This works out for you because, if you pitch a product quite well on a webinar, you get paid and now you have these subscribers to market to in the future.

Speaking of building more subscribers, another easy way to use webinars to build a list is to go to some kind of exclusive group. Go to a private forum, a paid forum, a private Facebook group, a membership site, people who bought a particular product and offer to teach that community for one or two hours on some subject where they are lacking.

For example, what if you knew a lot about how to advertise on Facebook for real estate for the purpose of selling homes? You joined a membership community, you bought into a training course where this subject was not addressed. What you can do is contact the creator of this membership site, offer to share your expertise with this group of people. What you'll do then is create a webinar, post a link in the specific group on a compelling subject, and teach that group of people.

Give away your best secrets. If they allow you, drop a link at the end for how someone can buy your latest product.

It really is that simple. That's something where you can repeat the process over and over again and get better with webinars every single time.

Finally, webinars are a great way to build up the relationship with the subscribers you already have.

Is it worth anything if you have a list of 100,000 email subscribers if none of them click on your links or read your emails? Those are useless. What you need to do instead is promote free webinars, teach them a few things, and have them enjoying and coming back every single time. That way, you stand out from the crowd. When a flood of emails come into their inbox every single day, they ignore most other emails — they open, read, respond, click, and buy from you instead.

Use webinars for joint venture promotions, to run private webinars for specific communities, and to build subscriber relations by running webinars regularly and keeping in touch to make them more responsive.

Start running webinars tonight at www.webinarcrusher.com.

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04. Sep, 2012
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