When you are running your next webinar or live video presentation, you are going to be wondering how much to charge in exchange for the information you provide.\u00a0 When should you charge nothing?\u00a0 When should you charge $100 dollars?\u00a0 When should you charge $200 dollars or even higher? Let\u2019s figure that out right now.<\/p>\n
You should charge $197 dollars at minimum for your training if you are providing some kind of training course.\u00a0 If you are running a 4-week or 8-week class where you deliver a 90 minute webinar every week, and take a small group of around 30 people from start to finish.<\/p>\n
For example, I was gave a class about video creation.\u00a0 At the beginning of the course, the first week I discussed how to easily and quickly create a screen-capture video.\u00a0 In another week we discussed video sales letters, and the third week video membership sites, and in the final week we masterminded each person\u2019s own video product launch.<\/p>\n
It was very easy to charge $200 dollars for this class because by the end of the course, each person who took it had their own video sales letter, video product, they had traffic for their videos and we critiqued their business and told them where to go from this point on.<\/p>\n
We were able to easily justify at least $50 dollars worth of value from each of the 4-weeks.\u00a0 Your own time is valuable.\u00a0 If you are charging less than $200 dollars for a one or two month course, you are just not getting paid as much as you should be.<\/p>\n
Offering a live course to a small group is great, but what do you do with the video recordings you have from those live webinars?\u00a0 It\u2019s easy, add it to a recurring membership site.\u00a0 Allow people to join this site, but they only get the replays.\u00a0 They do not get any kind of live training.<\/p>\n
At this point, what do you charge them?\u00a0 I would charge people $97 dollars per month, and schedule as a recurring income site.\u00a0 In other words, you set up each lesson one month apart, add in some additional training, and people pay $100 dollars per lesson as the course continues.<\/p>\n
By the end of the class, they have paid $400 dollars.\u00a0 They did not get live trainings, so they miss out on the initial discounts, but the course proceeded at a slower pace where they didn\u2019t have to put in as many hours per week.\u00a0 It was a less intensive course.<\/p>\n
This is good for you because you can open up the membership site to hundreds and hundreds of members and still remain scalable. The videos are sitting there, it doesn\u2019t matter if 5 people watch it or 500 people watch it, it\u2019s the same relevant training.<\/p>\n
Those are what you should charge for paid training, but what should you charge for free, and should you ever do it?
\nThere are two instances when you should give your training away for free.<\/p>\n
First, if you are presenting to a guest audience, to a new group of people and you are trying to get these people to join your funnel.\u00a0 This is called a guest webinar.\u00a0 Very similar to how you might teach something for free for one-hour at an in-person seminar.<\/p>\n
The other time that I would train people for free is where you have it as a pitch webinar, where the majority of the webinar is showing proof and teaching a little bit, then transitioning into a sales message for your membership site.
\nAnd that is how much you should charge for live training, $200 dollars for a 4-week or longer class, $97 dollars a month for the membership site containing their recordings.\u00a0 And give your training away for free if you are running a guest webinar or a pitch webinar.<\/p>\n