When you present any kinds of webinar or live video over the internet, you are going to want to end with what is called a \u201ccall to action\u201d.\u00a0 This is telling people where to go at the end of a video where you can do them a favor by giving them some real actions to take at the end of your webinar.\u00a0 And only give them one thing to do, not multiple choices.
\nIt really saddens me when I listen to interviews or watch webinars where somebody teaches something really great and at the end, the simply say good-bye.\u00a0 That\u2019s such a waste.<\/p>\n
No matter what kind of training you are offering, you give people something to do at the end.\u00a0 After all, in school didn\u2019t you have homework?<\/p>\n
If someone paid you money to get access to this webinar, you should provide them with some kind of homework or some kind of action to take after that training session is over, after the hour is up.<\/p>\n
If you are offering this webinar for free, you should give people a URL where they can join your community and hopefully buy something from you in order to get additional training.<\/p>\n
This \u201ccall to action\u201d should not be your blog.\u00a0 It should be a place where people can go to buy.\u00a0 Preferably is should be a place directly related to what you just taught people.\u00a0 It should be the next step that they should take after listening to your free information.<\/p>\n
This is after all doing people a favor.\u00a0 I said before, it really sucks when somebody teaches something great, then you have no way of getting in contact with them, or getting more of what you just saw.\u00a0 You are doing people a favor when you teach them a little bit and then send them with a URL to buy.<\/p>\n
At first it might seem awkward, but think about it, you just gave them all kinds of stuff for free, now they feel obligated to return the favor by checking out what you have to offer.\u00a0 If you did a good enough job demonstrating your proof, and your authority, and your knowledge, then the real enthusiasts in that niche will be tripping over themselves to buy.<\/p>\n
Let\u2019s say you showed on a webinar how to easily record a video.\u00a0 At the end of that webinar, you sold everyone on a class on how to turn that video into a DVD, how to use those videos to make money, how to add green-screen effects to those videos.\u00a0 People who really got the most excited about your webinar on video will be perfect for joining this membership site.<\/p>\n
That is the strong and confident attitude you have to have going into these membership sites.\u00a0 If you aren\u2019t sure about what your are promoting or if you don\u2019t believe in it, it\u2019s going to show and people aren\u2019t going to buy from you or even look into what you are all about.<\/p>\n
Being confident about your pitch also means only give people one place to go.\u00a0 Don\u2019t send people to your blog, your twitter, or multiple sales letters, give them one exact place they should go right now and why they should go right now.
\nOn your live training always have a \u201ccall to action\u201d, tell them where to go at the end because you are doing them a favor, and give them only one place to go to get the next step in your training.<\/p>\n