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How to End Your Webinar Course

You've just run a four- or eight-week webinar course, or maybe you haven't begun the course but you're looking ahead and trying to figure out how to wrap everything up into a tidy little package. You should end your webinar course with a critique week, with plans for a reunion Q&A call, and the pitch for the next class.

People—and by people I mean your students—learn a lot better when you provide them with course correction. Do you really thing that if you had attended high school or college, and only read from books and not had a homework and nobody wants to ask questions, that you would have learned the same amount of information? Probably not. The same is true with the webinar course you are providing to your subscribers. That's why as the course is wrapping up, preferably in the last week, you examine their work and tell them what to change.

The best thing about webinar technology is that you can do this in many ways. You can go to their website or look at the dosh from which they have sent you, and show people how things look on your computer. But you can also pass the screen to them. That means if you are teaching a class about email list building, you could show people how their squeeze page and how their welcome emails appear to you, but you can also pass them control of the screen and have them open up their auto-responder campaign for you and you could tell them what to change.

Even after the critique week, you should reconnect with your students in 30 days. The reason for this is because you wanna give them enough time to apply what they have learned in the class, but they are also some of your best buyers and you want to get them sold on whatever next class you're offering. Thirty days is a good length of time because everyone can catch up and reconnect, and remember how much they got accomplished with your training. This also gives you time to put together a new training course and give them a special link to join early or join at an introductory price. You can set this call up as a way for them to try what you've been teaching but in a more long term basis and have questions ready and have websites or written materials for you to review in one month.

But some people want to join the next class now. And that means if you have the next class ready, there's nothing wrong with pitching them the next class. After all, they paid you money and you taught them something that had a much higher value than what they paid. Therefore, they got more out of the deal than you. Therefore it's only natural for you to give them the chance to get even more out of that deal and join your next class as you and your student make a good fit. They learn a lot from you and you enjoy helping them.

And that's exactly how your webinar course should end—with a critique week, with a reunion Q&A call scheduled for 30 days in the future, and with a pitch for your next class preferably pitch it now at the end of this class and pitch it in one month at the reunion call.

I want you to find out exactly how I have set up and profited from multiple webinar courses over and over again, and how you can do the exact same thing at www.webinarcrusher.com.

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24. Sep, 2010
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The Exact Week-By-Week Content to Place inside Your Webinar Course

So you are teaching some kind of weekly class online. Maybe you're running it for free to your subscribers or maybe you're charging them some amount of money to attend. Now that you know what you will be teaching in your course, what specific content should you teach each and every week?

When planning your weekly content, don't forget the instant gratification, the critique week, and the meet in between.

Most people who teach classes already have a clear picture of what they want to start with. They have a introductory week and then build up to the intermediate or expert level weeks. But the number one thing missing with a weekly webinar series is the "instant gratification". Start up your course so that even if somebody only took the first week of your training, they could get some kind of tangible result out of it. The idea here is that people are so excited by that first week of training that they wanna take the rest of your class.

If you're teaching about writing, your students should walk away from the first week with a complete article or a complete outline for their book. If you're teaching video, students should be able to record their very first video by the end of the first class. Start them up small but start them with something.

You're gonna have classes in between. This is the "meet" of the class. You get them excited about your class and you get them to join based on what they want, and once you give them what they want, transition them to what they need. Writing an article or writing that first chapter of their book is fun, but the rest of your class is to make sure that they finish that book and they can edit that book. Creating a short three-minute video is fun but the rest of your class should be dedicated towards creating an entire video product or video series.

And this is all leading up to the final week which you should devote entirely to examining other students' work. This is the "critique" week. If you're teaching people how to write a book, the final week should be masterminding your students' book launch campaign, or looking inside the books and telling them what to change. If it's a video class, watch their videos and give them pointers. After all, they paid you for a live training. You should give it to them.

The great thing about anything with the critique week as well is you can show off other students' results, and the students themselves are much less likely to refund because they saw exactly what they got out of taking your class.

And that's how you should structure your webinar. Start the first week with something that gives instant gratification and immediate results. Have weeks in the middle transitioning them from the basic topics all the way to the advanced topics, and ends with the critique week.

Organize and launch your first four-week or eight-week course right here at www.webinarcrusher.com.

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23. Sep, 2010
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Exactly How to Charge for Your Next Webinar Course

When you're running a webinar class, it's deceiving about how much you should charge. Your time as a live person who is presenting live and answering questions live is much more valuable than a simple video or report. That means you should charge higher than normal, but what should you charge? You should charge $97, $197 or $997, and I'm about to tell you when you should charge at which price point.

If you're running a mini-course or mini-series, which is basically two webinars of 90 minutes each, you should charge $97. You could run the first class one week, give people an assignment, run the second class, and then give them a second assignment. This gives you three hours total. First is as live trainings but also as video recordings, and you can also get these webinars transcribed. You speak at 150 words per minutes, which means this comes out to a 27,000-word eBook. I'm not the biggest fan of transcripts and I believe you can still get away with charging $97 for two webinars and two challenges.

Now, what if you wanna go beyond $97 and give more extended training? A four-week course where you deliver four webinars and four challenges and have a place to interact the blog comments inside a membership prices, should be priced a minimum of $197.

If you wanna go even further to a full-pledged eight-week course with a couple of extra bonuses, as long as the topic is exciting and you can explain clear benefits and immediate gratification, you can charge $997 for an eight-week course.

But you might charge less depending on the topic. For example, I'm not sure a webinar class about creating your own graphics could be charged at $1000—maybe $500 or $300. On the other hand, a class about real estates, programming, blogging for profit, and so on, is a good idea for a $997 product, as long as you have tons of proof and can demonstrate that your training will earn your students at least $1000 over the course of the next six months. If you can pull that off, you can price your webinar course at $997.

And those are the three situations when you should price low, in the middle, and high. Charge $97 for a two-part course, $200 and up for a four-week course, and up to $997 for an eight-week course.

Now that you know exactly what to charge for your webinar course, let's go ahead and make one in record time using the training available at www.webinarcrusher.com.

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22. Sep, 2010
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Run Challenges inside Your Next Webinar Class

Remember back in school when you were taught something and you were given homework at the end? If you're teaching something over the internet, live, using a webinar, you should also give assignments to your students after your training is done. You taught them one simple thing. Now it's time for them to go out and apply it. But you are a much more interesting person than the teachers who taught you at school. And that means you should deliver challenges instead of homework.

What is a challenge? It's where you tell people what they should do next and if they don't do it, they're still in the class, they don't necessarily fail, but when they do it, they get some kind of reward. But just like homework, this is deadline based to make sure they do it right now.

If you're running a class inside a membership site on a private blog, create a separate blog post and then it explains an easy four-step action to take after that week's training.

If you're teaching a class about blogging, and the first class shows people how to get a blog set up, you might then ask people these four questions: Question 1: What URL will be a place to blog on? Question 2: What will be the name of this blog? (and) Question 3: What will be the first post in this blog? Question 4: What time and date will this blog be set up?

It's important that before you even worry about people completing the steps, you need them to commit to the steps and commit to the deadline before doing anything. That's why the last question in your series of four should always be "What time and date will this be finished by?" And you can even place restrictions such as require their deadline is within the next seven days. This is great if you're running a multi-week course because it ensures the people finish the challenge before the next module has begun.

After everyone commits to the challenge, create another blog post where people can come back and report on their results. They've already told you what URL the blog will be set up on so all they have to do is come back and post something such as "Done." or "I am done." as a comment in that special blog post. And now you have a list of everyone who has finished the assignment. Because you're running the class, you can always click and check to make sure all the blogs are set up and then leave those comments that are lying, but usually people will be honest because the other students check on each other's work.

And by completing those steps, you have now done a webinar challenge. You thought of an easy action to take directly related to this week's training in four steps, and get people to commit to the steps and deadline, and then report on their results.

Run your own webinar course, charge it at whatever price you want, and get as many successful case studies from your own training at www.webinarcrusher.com.

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21. Sep, 2010
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What Components Should Be Inside My Webinar Training Course

When you host your own web presentation or webinars, you might not be aware of the ways you can present your training. You can present things as straightforward presentations, as "question and answer" sessions, or as follow-ups and challenges, and in a perfect world, you'll have all three.

A normal presentation is exactly what you think it is. You open up a PowerPoint on your computer and broadcast your screen to your webinar audience—to your students. Then you present just like you will present a PowerPoint in a live setting. You demonstrate things, you speak about things, and when it's appropriate, you switch off the PowerPoint and open up your web browser or open up a program on your computer to show how to do something.

I have a student who teaches embroidery webinars. So he teaches how to manufacture different items and organize them, and it involves having a step-by-step process and an Excel spreadsheet. She explains the whole system and goes through the process she uses in her shop so that other people who embroider can do it faster and can mass-produce their materials.

A regular presentation simply teaches your system to others. But people might have questions, right? That's what the Q&A session or "question and answer" session is for. You open up the floor to questions. It's a good idea to tack on a "question and answer" area at the end of your webinar or even check your questions throughout.

And something else I like to do if I'm running a high-ticket course—which means the course that cause a lot of money—is have a special day just for answering questions. I might run a weekly webinar Tuesday afternoons, but on Saturday mornings I'll have everybody on the call and ask their question. In other words, what things did my training leave out? For me, my training was complete but when they went and tried the things they taught, maybe they ran into some problems I could not foresee for their specific situation. And I would answer them.

Finally, it's one thing to run live webinars for your students, but you need to check in with them and make sure they are applying the things you teach them and doing what they say they did. That's why it's a good idea to at least make an extra blog post in the middle of the week or send out an email for the group asking them if they all finished their assignment and if they need help just as a reminder.

At the end of each week in a webinar course, I love to produce challenges. This means that if I just taught somebody how to write a blog post quickly, the challenge would be to apply what they have learned and write a blog post quickly. Having reminders and challenges can't hurt.

And those are the components you should have inside your next webinar course—a presentation, a Q&A call, and follow-ups and challenges. If your course is a low-ticket course, you might only have one or two of these items, but if it's a high-ticket course, you wanna have all three.

Robert Plank is an expert in webinars. Get access to his training at www.webinarcrusher.com.

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20. Sep, 2010
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The Refund Policy for Your Webinar Course

When you offer any kind of training, some people might not like it. Some people might join and decide later they don't necessarily have time for your training, or they might not have correctly understood what you're offering and thought they were joining something that they really weren't.

On the internet, the perfect way to just wave all these fears is to offer some kind of "risk reversal" or a refund policy, a period of time after your customer buys when they could decide they want to cancel and refund which means they're kicked out of the class and they get their money back. But how long should your refund period be? I am about to tell you that.

Your refund period should be 30 days. Thirty days or one month is plenty of time to decide if your course is right for someone. I would go as far as saying 7 days is enough time for someone to decide, but let's give your customers the benefit of the doubt and allow them the full 30 days.

This might seem scary to you but the majority of people will not refund. In fact, the refund rate is usually under 5%. If it's near even 10%, that is a high number. And you can reduce refunds by sending out follow-ups and reminding people to consume your content. You can send physical bonuses such as headsets or DVD training and require people to mail them back to you in order to get their money back, or even have some kind of activation system on your software so that if someone refunds, their software is turned off. That's only fair, right? You gave them their money back so it's as if the transaction never happened.

But the easiest and most common sense way to reduce this refund period is with drib contents which might just be some bonus blog post or audio files and drib bonuses if they stay in. For example, I might deliver one extra bonus per month for a six-month period even if somebody only paid me one time for a course.

The great thing about bonuses is it also reminds people that you do exist and you have other training for sale. When it comes down to it, you want to build the best possible relationship with your customers and your customers don't always know how great your training is until they've joined it. That's why you want to be generous with your refund period and offer a 30-day no questions asked refund policy on your webinar courses.

Claim your training about webinars right here at www.webinarcrusher.com.

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19. Sep, 2010
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How to Get People to Join Your Paid Webinar Course

So you decided to teach some subject over the internet and you're using live webinars to do it. That way, your students can give you feedback and you can have interaction with everyone in your online class.

It's great that you set all that up, but now, how are you going to get people into that class—by connecting with someone who has a mailing list and traffic, by running a pre-launched sequence, and by running a pitch webinar to kick it all off. The only way you're going to get lots of people or any number of people to join your class is if a lot of people see it. You need traffic. You can't just make one YouTube video or make one blog post and expect everyone to see it. What you need to do is find someone who is in authority in the same subject you're teaching.

Let's say you're running a class on how to create videos. Find someone who is well established in the video creation niche who has a large following, which means they have a big list of emails from people who have chosen to act in to their list, not someone who has rented or bought a mailing list. You want someone who has built a mailing list from scratch and has built a relationship with those subscribers. You'll probably have to offer people some percentage of commission, what's called "affiliate commission" in exchange for mailing your offer.

But it's not enough for them to mail just once. You need a pre-launched sequence. That means you need to send at least five emails to a list to tell them about your upcoming class, to give reasons why your class is the best, to share testimonials and case studies about your own success it worked for you and with other students or people who you've helped create videos.

Just one email will not cut it. It needs to be at least five. And all these emails should be promoting what's called a "pitch webinar". This is a free one-hour webinar where you explain a new show proof that you know how to create and market videos and you will show the results. You will explain some of the process and transition at the end into a way people can join your upcoming course. This way, you are giving them information and value, and building net relationship, and now if they trust you, they can take the next step.

And that's basically how you get people into a webinar course of your very own. Find someone with a list to mail and send traffic. Send traffic multiple times with a pre-launched email sequence, and be sending traffic to a pitch webinar, a webinar where you teach something for free, and then pitch an offer at the end.

Get the exact how-to step-by-step formula on webinars at www.webinarcrusher.com.

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18. Sep, 2010
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How to Outline Your Very Own Webinar Training Course

When you run a live webinar, that means you are broadcasting your computer screen and your voice to anyone who joins that webinar. That means you can use webinars to teach and demonstrate any skill you want. But with just a one-hour or a two-hour webinar, you can't teach very much. You need multiple lessons. You need a webinar class.

When you're thinking about the webinar class you're going to offer, decide on how many weeks the class will run for, what weekly training you will deliver, and what will be the format for that training. You can argue with me all you want, but the best classes are the ones that have an end date.

Think about school. Classes end after a quarter or semester. If you've ever attended a seminar or boot camp, that kind of training ended after three to five days. When you set an end date for your class, your students will be able to see the light at the end of the tunnel and you'll be able to give people a clear start and a clear finish of your training.

I recommend you run either a four-week or eight-week class. First, try to outline eight weeks. Think of eight different lessons you can teach the people starting from the easiest going to the toughest and what kind of a challenge you could give at the end of each work to make sure they apply the things you teach. If you have trouble filling up all eight weeks, then a four-week course is best for you.

It's important that when you deliver these lessons, every week has a clear focus and a clear goal. You can't just call each lesson Week 1 , Week 2, Week 3, Week 4. Theme each of the week.

Let's say you are running a webinar class about how to write and market articles. Week 1 might be about to flesh out the idea for your articles; Week 2 might be about writing the article; Week 3—editing the article; and Week 4—submitting the article.

It's very clear what the assignment should be at the end of each week and it's even more clear what Brazil people will have at the end of the four-week course. They will have a live article published on the internet.

Now that you know how many weeks your webinar role last and what you will teach, what format will you deliver the training in? Are you going to deliver a live or a recorded webinar? If it's live, will you take questions throughout the presentation, or have a specific "question and answer" session? And when you do present, are you going to simply present on a PowerPoint, or are you going to demonstrate or deliver a mixture of both?

Now that you've answered all these questions—will it be a four- or eight-week class, what will the topics be, and what will the format be—you are ready to put together and start looking for students for your next multi-week webinar course.

Find out everything you need to know to teach your own webinar course at www.webinarcrusher.com.

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17. Sep, 2010
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Should You Offer Extended Training After Your Webinar Course Has Finished

Congratulations! You've just taught a group of individuals how to accomplish a task. Maybe it was in a specific niche such as real estates, writing, blogging, self-help, or some other niche, but the point is you delivered all your training, your students followed along, and now they have graduated. What should you do now? You can run a new webinar course, convert the course into a membership, or offer some kind of on-going extended training.

Let's say in your day to day activities you perform some freelancing—you make some products and you run some webinar classes. Which one makes you the most money? Especially, which one makes you the most money per hour you put into it?

If your webinar class makes you more money than your freelancing and your product creation, you should definitely run another course. With most things you do, you can tell if something is going to be profitable until you really try it. Guess what, your webinar course proved profitable so you should now repeat it. But maybe this is already the second or third time you have run a course or you don't think you can make the next course better than the course you have just finished. Maybe that means, you should convert your webinar series into a membership site.

If you just finished a four-week webinar course, you can easily space each lessen out over a period of two weeks and charge for each webinar. Get them in a four-step payment plan where they rebuild every two weeks and as soon as they are build, they receive a new webinar. This way, there is a low barrier of entry because people only need to pay for the first webinar to get in.

They do not have the same live interaction the live students had, but the advantage of that is that these membership students can proceed at their own pace. If you think you left some money on the table for people who simply could not afford your live class or did not have time for it, it can't hurt to offer the recordings as a fixed term membership site and see if anyone buys.

Finally, now that your webinar course is over, is there some way that you could make your students still need you for something. If you just taught a class about copyrighting, you might want to create a community forum and charge a monthly fee so that students can interact and get weekly copyrighting tips or get copyrighting jobs now that you have trained them. If you can just think of something simple like this or people still need you for something, that can be your extended training.

Now that your webinar course is over, either run another course, convert this course into a membership site, or offer extended training. But if your webinar was fun, worthwhile, and profitable, you should definitely continue or repeat it in some way.

I will train you about live and recorded webinars right here at www.webinarcrusher.com.

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16. Sep, 2010
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Improve Participation in Your Webinar Course by Following This Advice

Everybody wants to have a webinar class or live online training course that not only makes money, but has a lot of student participation, that where you get lots of success stories and the class almost runs itself. After all, what is the point of you teaching somebody something if they don't use it. This is what sets you apart and this is what sets your webinars apart from everyone else.

To improve student participation in your online classes, offer challenges, allow blog comments, and encourage community interaction.

What is a challenge? A challenge is just like homework. You teach them a lesson and give them an assignment with a due date, which they then must complete. The difference between a homework and a challenge is that with a challenge you might offer a special gift such as personal consulting or a group coaching call, or even some bonus you have lying around. You can even make it fun and even more special bonus to the first person to finish their assignment making it a challenge, turns it from a boring school type lecture into a fun game.

If your membership site and webinar class is hosted on a blog, which it should be, make sure to enable blog comments so that your students can post their challenges for everyone in the class to see which becomes your built-in social proof. After all, if you or haven't deal with everybody directly emailing you their assignments, it's gonna become tough to manage, but if they just leave a blog comment on one challenge post, it's very easy to maintain.

And if you're giving a price to the winners or to the first winner, it encourages the student to take action right now, especially if there are 10 other students trying to accomplish the same task.

The other good thing about having blog comments within your webinar membership site is that students can interact with each other. If they have questions, other students can jump in and offer their answers or their opinions. When students want challenges, other students can tell them "Great job!" or give them their own advice. Isn't that the point of having a live community? People can learn not just from you but also from other students, and even better, they can make new connections and get new friends and joint venture partners.

Improve participation in your webinar course by providing challenges—which are basically homework, by enabling blog comments and allowing your students to interact with one another.

Clone my exact system for running webinars at www.webinarcrusher.com.

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15. Sep, 2010
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