1 0 Archive | October, 2012
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What To Do With A Webinar Replay

By now I hope you've attended what's called a webinar which means that you register for an online event for a specific date and time, show up, and an instructor shows their screen and presents something with their voice. Many times you can raise your hand, get unmuted, ask questions. Some of these webinars are free, some are paid.

Because you're here, I think you might want run your own webinar. But it's important not just to run a live webinar event but to record that webinar and use that replay right away. It depends on what kind of webinar you're running.

With webinars, you're either getting money upfront to present some kind of multi-session or multi-week course to build a membership site with, or you are running a webinar for free which means that you are presenting an offer to your audience and asking for money at the end.

Now, if you run a free pitch which means that the webinar itself is free and you promote something at the end, you can post this webinar recording in many different places. First of all, set it up on what we call a "webinar reply page" — a page with nothing on it other than a video recording of your webinar event. The next thing you should do is place this webinar recording inside of some kind of paid membership site, that way somebody can join one site of yours and get access to all your training in one place.

Did you know that you can post this video to video sharing sites such as YouTube? YouTube now allows you to post extra long videos which means that even if your webinar ran for two hours, you can still list this video on YouTube.

What if you presented a webinar where people paid to get access to that webinar? What I would do is, first, place the webinar recording inside of some kind of a membership site. Charging people $500 for four live webinars is one thing. But you can charge that same $500 and present four times live but also record it.

Now, if anyone missed any sessions, or they want to come back later, or you want to promote the same course later on, someone can pay for access to those recorded videos.

When you run a webinar and you post it inside a paid members' area, you have multiple opportunities to make a big deal about it because it's one thing to post a webinar recording inside your members' area, but you should also email all of your members telling them to view that webinar recording.

A few days later, you can remind them that that webinar recording was posted, to watch it right away, and to post what they thought. A few days later from that, you can tell them that some people have already responded to the video and for them to read the comments and respond to those as well.

Even from just one webinar recording, you can contact your subscribers three times or more so that they'll view it.

Finally, one thing that I'm always careful about is how can I use the important things I say later on? If I present something on a webinar, especially a free pitch webinar, and there's one section where I say something or explain a concept that I really have not explained in such a way before, I make sure to get that transcribed and set it aside as a chapter in a future book.

You should too because if you present a one-hour webinar, that's going to be about a twenty-page transcript. Now, if you put this into a book where the size of the page is sized down — there might be pictures or lists — you can easily have a thirty or forty page chunk of your book. That means that if you present just one webinar a month for a year, you can publish two or three print book every single year. Pretty powerful.

With the webinar replay, post your free pitch webinar on YouTube, post inside a membership site. For a paid webinar, post it in your membership site as a module in your course, mail for it to your members several times, and whatever kind of webinar you run, get it transcribed so that you can use the various pieces in the future for your books or reports.

Stop being afraid of webinars. Start running webinars regularly — the smart way — to build your business, build your income, get more subscribers and more money at www.webinarcrusher.com.

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23. Oct, 2012
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Use A Webinar To Build A List Both Before And After A Webinar

Have you run a webinar yet? Or have you at least heard or attended a webinar? It's a live online event, usually one or two hours, where one person can present their computer screen, present PowerPoint slides or a web page, and live on that call, speak out some kind of narration or training.

What's great about a webinar is you can teach one to many, you can have hundreds of people show up, you can teach a paid class, you can teach for free, you can pitch, and what's also great is that webinars are great business building tools in many ways because you can use your existing contacts to get more people to show up. You can use webinars to build relationships. You can use webinars to get new prospects and new buyers.

The easiest thing to do to get more people on a webinar is to contact your existing leads and get them to show up to your webinar. This means that if you are building an email subscriber list using a service such as AWeber, you should type out a quick email, give your subscribers your webinar link, get hundreds and hundreds of people to register and attend this live event.

Another great tool is this thing called an affiliate program. An easy way to sign up for an affiliate program is a service such as ClickBank. ClickBank allows you to run a referral program or an affiliate program which means that if you sell a $100 product from a pitch webinar, they will give anyone who refers people $50 for every $100 that you make. This means that even if you have no existing contacts, you have an affiliate program, tell these affiliates to promote your link to their email subscribers, to their social media followers and their blog followers, now you get access to new leads, new prospects, make more sales than you would have on your own.

Finally, you can use various sites to list your webinar. You might have heard of sites such as Facebook, Twitter, Google+, or LinkedIn. These are all social media sites where you make friends, find friends of friends, and now they can see what you post on your wall, and vice versa.

If you make lots of real estate friends on Facebook and you're running a webinar about real estate, you can post this link to your Facebook wall, you can set up a Facebook event, even run paid ads and pay Facebook for people to click and register for this event.

Once you have your first few people registering for your event, it's important to remind them several times before the webinar to make sure they attend. That means keep posting on your social media sites such as Facebook, keep telling your affiliates to send out emails, and send out your own email to your own customers and prospects to make sure they show up.

Once the big day comes, present for about an hour about your favorite subject — about the subject that they're all talking about. Solve a few of their problems and pitch a paid product at the end — low-ticket or high-ticket. Record that webinar.

Now that you have a webinar recording, you can do two things.

First of all, if your webinar recording is really great, charge for it. If your webinar taught several things, lasted several hours, and got people great results, there's no problem charging $10, $50, $100, or more for a webinar recording because what is it? It's a video. It is video training.

On the other hand, if you'd rather use your webinar recording to build a list, here's something you can do. Place the webinar recording — the video — on a web page with nothing else on it but a link to buy your product. Set up what's called an "email opt-in" page.

Create a force squeeze page where there's nothing else to do but enter a name and email address to continue. That way, when people come to your blog or website, they see a web page where they're asked to enter their name and email address in exchange for a free training video. They enter it in, fill it out, and they get sent along to your webinar recording. Even if they don't buy right away, you now have built a bigger list of email subscribers.

That's how you use webinars to build a list before and after a webinar. Promote it using email, affiliates, and social media. Send reminders as a webinar comes up. Use that webinar to build a list by putting it behind a forced opt-in page and to make extra sales.

Robert Plank wants to give you his unique system for making money with webinars and do it over and over again at www.webinarcrusher.com.

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16. Oct, 2012
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How To Turn A Webinar Recording Into A Report Or Physical Book

There's really, really great news and that's that you can become a published author almost instantly with the use of the proper technology tools and systems.

Running a live webinar is a great way to condense those things you have to say into a short period of time while also presenting it live so that you're excited and you get instant feedback from everyone on that call.

But did you know that you can take that recording of your webinar and transform it into a written document? Into a PDF file that someone can download, read on their computer, print out, or read on their iPad.

Did you know you can turn that webinar transcript into a digital book on a marketplace such as Amazon Kindle that gives you sales automatically without you having to do anything?

Did you know that you can get that book turned into a physical book? A physical copy where anyone can hold it in their hands, there's a barcode, you can even possibly place it in book stores, or give it away as a lead-building tool.

You can turn your webinar recording into a PDF, Kindle digital book, or CreateSpace physical book.

Turning a webinar transcript into a PDF document is one of the easies things you can do. Here's what you have to do. Export the audio from your recorded webinar into an MP3 file. Go to a site such as oDesk.com. Hire a transcriptionist to listen to that MP3 audio and type out everything that was said into a text document. All you have to do is copy and paste that text document into a Word document. Run spell check and proofread it, format it, add table of contents if you want. Go to File, Save As PDF, and now you have a document that you can add to your WordPress blog, a membership site, a training course, or even add as a bonus to an existing product or item.

What's really cool about these different digital marketplaces is that all you have to do is upload one file. You might have to make some corrections, but you basically upload one file and now you become a published author.

Here's what I mean. If you go to the Amazon Kindle website at kdp.amazon.com, you can register for free as a Kindle author. Click on Add New Title, upload a Word document, type in a title of your book, description, keywords, and price. Now you have a book that someone can buy directly from amazon.com and read on their iPhone, iPod, iPad, Android, BlackBerry, Mac, or PC.

From just one recording, you've created a PDF document, a digital book. But Amazon also has a service called CreateSpace at createspace.com where, after registering an account, you can upload a Word document, type, type in your title and keywords, and use their drag-and-drop, point-and-click cover editor to design your front and back cover.

Once you upload this Word document to Amazon CreateSpace, they'll send you a proof copy where you can hold the book in your hands, edit it, and once you've made all the changes, you can submit the final book. Now, it is listed in Amazon's listings where anyone can buy your physical book for any price you choose all because you ran a live webinar, you said everything you wanted to say, got it transcribed, cleaned up that transcript, and now you have a PDF, Kindle, and CreateSpace book.

Robert Plank wants to be the reason that you become a famous published author without writing a single word. Go right now to www.makeaproduct.com to find out more.

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09. Oct, 2012
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What To Do With A Webinar Recording

When you run a live online streaming webinar event, you have a very easy way to create content, get traffic, or build a better relationship with your subscribers. But many people make the mistake of either limiting themselves to only running one single webinar or they'll run webinars but will fail to use the power of a webinar recording. That's why you should take your webinar recording and place it online as a time-limited replay.

If you take that recording, place it into a private members' area, and also think of one third use for your webinar such as a membership dashboard or even some kind of a book with minimal editing.

I basically see two kinds of webinars taking place. Webinars where someone paid you money to get access to a paid training course or a free webinar where you are giving away free information and at the end pitching some kind of a paid course.

When you run a live event, you want people to show up live at a specific date and time so you can get audience interaction and teach people right then and there. But some people simply cannot attend.

Some people have other plans, maybe they didn't receive prior notification, or perhaps they are in a different time zone than you — even though you are presenting in the afternoon, it is the middle of the night for many of your would-be webinar attendees. That's why it's a great idea to record your webinar using tools such as GoToWebinar plus Camtasia Recorder and place it on a web page — a web page with nothing else on it except for a video that plays automatically, playing your webinar exactly as the live attendees viewed it with fast-forward controls and a link or button below that video where somebody can join your paid course which you pitch at the end of a free call.

Now, in addition to putting this free replay online, I want you to make sure to only keep it online for a couple of days to make sure that people will view the video. But also place that recording inside of a paid members' area.

Just because you gave a training for free doesn't mean that it lacks value. That's why you should record every webinar you present and place these recordings inside of a paid membership site. Even if you're placing them all inside the same membership site, how awesome would it be if someone joined one of your courses and received twenty or even thirty of your past various webinar recordings?

Finally, always be thinking about what other uses you can use for your webinar content. In addition to putting up a free replay, or a paid replay, you can also get that webinar transcribed and turned into articles, reports, or books.

When you record your webinar, place that free webinar online for a limited time as a replay to the public. Put that same recording inside of a paid membership site. Have that webinar transcribed for use in other materials later.

Running a webinar doesn't have to be as scary as you think. Go right now to www.webinarcrusher.com to lock in your spot right now and start running webinars tonight.

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02. Oct, 2012
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