1 0 Archive | January, 2011
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Webinar Editing with Camtasia Studio

When you have finished recording your webinar you are going to want to know how you can edit the production in order to make changes and improvements. In this article we are going to discuss how you can fix mistakes, add music and much more.

There are numerous programs available for editing videos. Many of them are difficult to learn and use and they can also be slow in processing your video.

One program that is simple and fast to use is Camtasia Studio. Using this program allows you to make quick and easy editing changes to your webinar.

Some of the useful features of Camtasia Studio that make it easy to edit with are its use of a timeline for your movie, an easy way to add introductory music and preset tools for uploading your movie to various sites on the internet.

A timeline feature is important when you are editing your video because it makes it easy to select portions of the movie to edit or delete. Often it is at the beginning or at the end of the video where you want to make your changes. Using the scissor icon in Camtasia Studio easily deletes portions that you don't want seen, such as the preparations for starting the camera or the ending of the recording. The timeline feature is also very handy when you want to add music, we'll discuss that next.

Music is a definite enhancement to your webinar but many people are uncertain as how to go about adding music to their video and editing it. Adding music is easy with Camtasia Studio. Simply import your music file and drag it under the place on the timeline where you want the music to be. Don't place it to the left or right of the timeline; it must be placed below in order to play the audio at the same time as the video. It is also easy to edit the volume of the music so that it is louder before and after your voice presentation. This allows you to add the professional effect of the background music while ensuring that you will be heard clearly. You can edit the sound volume by locking the track and using the decrease volume or increase volume icons. This is a simple yet effective way to make your webinar more professional.

Camtasia Studio should be your editing software choice for a number of reasons. It is an easy to learn and easy to use video editing tool. It contains many useful functions such as a timeline of your movie, a simple and effective way to add and edit music tracks and preset tools to help you upload your finished webinar to various places on the internet.

Learn how to enhance and edit your video at: www.webinarcrusher.com

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31. Jan, 2011
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Webinar Discounts

As someone who is planning your own webinar, you have no doubt attended many training sessions or other webinars in preparation for making your own. It is probable that during some of these sessions the presenters offered discounts on products, services or memberships.

Is this a good idea?

Sometimes discounts can be an effective marketing tool; for example, when you are a new company or when you are offering a new product or service.

The discount can help increase interest in the product that you are promoting. If you offer a discount, it is a good idea to let customers know that this is a short-term discount and only for those who purchase quickly. This encourages early-bird shoppers.

You need to careful that you do not lead your customers into believing that you will always discount your price. If you discount all of the time you will lead people to think that your products are only worth the discounted price. This is not something that you want to do as it diminishes the perceived value of what you offer.

There are better and more effective ways of promoting your products and services than using discounts.

Instead of lowering the price of your product, add more value to it so that it seems a good value at the full price.

For example, if you are offering a course in hula dancing you could add information on Hawaiian music or language. I'm sure you get the point. To ensure that the addition is of real value to your customer, it must be something that meshes with your main product. A course in yodeling would probably not be of much interest to the person learning hula dancing!

Make sure that you are pricing your product in a way that accurately reflects its value and the value of other similar products available. If you do this consistently then your customers will not expect a discount and will purchase your new products at the full price. You will then have an established customer base that is happy with your product or service and happy with your prices.

Remember, discounts can be an effective marketing tool for new companies or goods or services. Make any discounts for a short period of time to encourage early shoppers. Don't give discounts on a regular basis, it devalues your product.

Increase the value of your product with additions that compliment the original product. Price your product fairly in terms of both its value and the prices of products of similar value. Value here means 'true worth', not price.

If you do this you will have a satisfied, returning customer base for your goods.

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30. Jan, 2011
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Tips In Keeping People Interested On Your Webinar When You Present Your Pitch

When you are hosting a webinar, which means a live presentation, a lot of people tend to forget about the ending. They just care about what happens at the beginning and the middle part, but not the end. What people don't know is that the end part of the presentation is the most important part of all, as the end allows you to get your audience to do something. If you are presenting a pitch, your aim should be to get people to buy the product from you. Regardless if you are just giving the audience a training that is for free, the end of the webinar should tell the audience what action they should take. The webinar pitch, that is either for training purposes or to get them to buy something, should guide them to what action they need to take next.

There are ways to know if your viewers will follow through on what they have seen. You can do this by giving them a pitch after the training session, in a way that is not pushy, in other words it should be a smooth transition between the two. Make sure the action they take, will only is from one offer you give them. Having a smooth transition means, that there shouldn't be a pause in following what you have just discussed before leading into your pitch.

If you can pitch what you are selling to your customers in a seamless way, they may not even realize that you are pitching, and from there you will have their attention. When you transition you shouldn't say goodbye before your pitch, you need to say it at the end.

People tend to get anxious about the pitch, and slip up and say their goodbyes and pause followed by the pitch. There is no need for it to be like that. The session should feel like it is an entire training session, even when you are pitching. It should give the audience the idea that you are helping them with a problem, because they have done this and to help solve this problem you should go here and this is why you need to go to this website.

What will help you with your pitch, is giving someone only one place where they need to go. Giving the audience too many suggestions on where they can get the information, leaves them confused and uninterested. Just getting the audience to go to one web address is difficult enough, without having them go to more than five. Pitch them where they should go next, following the training. This allows them to do the action right then and there.

These are the ways to keep people on the webinar, when you are pitching or on the final close: You need to create a seamless transition, and don't say goodbye until the end of the kind of action you have given them to do.

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29. Jan, 2011
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The Number of People You Can Expect On Your Live Webinar Training Conference

If you are intending on running a webinar, then you will first have to register some people before you begin, and once you start your live training, these people that you have registered will attend it. However, how many of the registered people will actually attend your live training session? Do you think that all the people or at least half of the registered people will actually attend? Well, you are wrong.

According to my past experience in running a live webinar, 32% of people who register is the usual rate of people who actually show up. This simply means that if I have 100 registered people, then out of these 100 only 32 will actually show up. This percentage does no vary a lot from one webinar to another. Your results may actually vary, but you must plan on close to 1/3 of registered people to attend your live webinar training sessions.

What are people expected to do on your live webinar and what is the amount of time that you should expect them to be there? This actually depends on the person attending your live webinar, and it is one factor that actually varies from one webinar to another.

However, through my experience with running webinars, I have seen that at the top of every hour, a few people leave. This simply means that if my webinar runs at 3:30 in the afternoon, some people will leave at four o'clock, some at five o'clock and others at six o'clock. Some people only have scheduled events or appointments at the close of the hour and they lose a few people.

I have also noticed that there is a slight drop of people at the end of my live webinar. If you are trying to teach something and then move to a pitch, there are a few people who are not going to purchase, who aren't even slightly interested in purchasing, and who will not hang around for your pitch. Even if you aren't trying to sell something, there are a few impatient people who will leave immediately your webinar seems to wind up. They usually feel that they have got all they need to know, even if you probably have a very important thing to say at the close of your training, they will leave before the training is over.

Therefore you can expect about a 1/3 of the people who registered for your webinar to turn up. But always remember that a few people will leave early into your webinar while others will leave at the end of it. You must therefore not expect that all the people who registered for your live webinar training session will actually turn up. You should not even expect half of them to show up. The best figure that you can expect to turn up is 32% of the registered people as earlier mentioned.

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28. Jan, 2011
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The Mistakes That Are Made With A Free Webinar

When you are presenting a free webinar over the Internet, there are a few notes that you need to know before entering in this domain. You should always have a pitch at the end, have a clear teaching style, and don't give away all the secrets.

When you are working on something, you should get paid for what you know. There is probably something that you know more about than anyone else. There will also be some sort of paid book, membership site, ebook, and DVD about a similar topic. So, when you are presenting and teaching your audience for a couple of hours, it is okay to pitch a website URL at the end. This is where your audience will find out more about you, and can purchase anything extra from you. Having some sort of pitch at the end is really important.

Even though you are pitching at the end it is needed, you still need to teach them something. There is no point in just having a pitch at the end without the information behind it, as there will be no reason for them to listen to what you have to say about the pitch.

Find an interesting topic, that you know a lot of information about, and teach the audience. You can present this information in which ever way you chose to. This will help people realize how the product your talking about, will solve all their problems by the amount of valid information you give. You need to give them a reason to pay for the product, or otherwise they wont.

When you make a presentation, don't give all the information about the product your selling, just settle on a few important points, and go into detail. Your information that you are presenting should be enough to get them to buy a product.

When you are presenting in a live webinar, help solve the problems that people are facing, and give them the basic information to help tackle the issue. Once they know all of this, then they will be more inclined to buy the product from you. But, if you give them all the information that is in the product away for free, then there is no real reason for people to get it, as they have all the answers to their problems.

Know what to do when you are presenting your free webinars, and what mistakes you need to avoid. For extra information you can visit this website: www.webinarcrusher.com

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27. Jan, 2011
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The Best Time to Have Your Live Webinar

Do you find yourself constantly worrying about the best time to run your webinars? What time during the day or week is best to run your webinars?

All I can tell you that no time or date is perfect to run your webinars. I still get people attending my webinars when I run them at night, in the afternoon, in the morning, over the weekends, and also early and late week. This is the most important thing to keep in mind when running webinars. Run them at your most convenient time.

If you have a day job or you have other engagements during the week, you can run your webinars on weekends. You can see if more people attend your webinar or if the attendees in your webinar purchase more things by running your webinar on weekdays every once in a while. This also applies to the time of day. You can try running your webinars in the morning if you usually run them in the evening to find out if there will be a difference.

But most importantly, don't be superstitious. It is very easy to listen to the advice of another person telling you that you can only run a webinar on Friday mornings. But the misgiving of that reasoning is if Friday morning was the best time to run a webinar, wouldn't everybody run their webinars at a certain time? This would not be possible because that slot of time would be overcrowded and it wouldn't be the best time to run a webinar anymore.

Another important reason why you should try different times and dates, is to find out what your subscribers prefer. Maybe a lot of people on your list attend your webinars on Monday afternoons, but maybe mine attend more on Friday mornings. Find out what your list prefers and combine this with the best time slot for you. You are an owner of a business and you can therefore schedule your own hours including what time and date your webinar should run.

Be consistent once you know which date, time and the most convenient day of the week to run your live webinar. If you see that you like and your subscribers, like you to run webinars on Mondays at 3:30 PM, continue running your webinars on Mondays at 3:30 PM because your list is already used to this.

The best time to run your webinar is the most convenient day of the week for you and also your list. You must also ensure that you run your live webinar at the best time of day for both you and your subscribers. Nobody can tell you the perfect time to run your live webinar because there is no perfect time. As long as the time and day of the week that you choose is convenient for both you and your subscribers then this is the best time.

You find out more information on running webinars at: www.webinarcrusher.com

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26. Jan, 2011
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Small Changes in Webinars for Big Effects

As the presenter of an online training session or webinar, there are some small things that you can do in order to make your presentation much more effective. They are; the use of vocal pauses, calm presentation and the use of questions.

Many people presenting webinars seem to fall in love with the sound of their own voice; they go on and on with out pause. This can be boring for your audience and is neither effective in getting your information across nor in emphasizing your key points. The use of vocal pauses is a good way to add dramatic effect. It also lets people know when you have made an important point and gives them time to reflect on it. Being comfortable with short pauses is the sign of a professional presenter who feels no need to fill pauses with 'uhm's, you knows and ok's'.

Another sign of a professional presenter is that they do not fidget constantly with their mouse. It is very distracting to the audience too see the mouse cursor flitting about all over the screen. The same holds true for randomly selecting text, moving windows around and other forms of electronic fidgeting. If you were watching a presentation live, you would be distracted if the presenter was constantly making gestures or movements that had no relation to the presentation. Electronic fidgeting with your mouse has the same distracting effect. Keep your hand of your mouse unless you need to change a slide or click on a link. You can get a wireless presentation remote to use during your webinar, that way you don't need to use your mouse at all.

Pausing for questions is important for three reasons.

It allows you to emphasize important points by putting them into question form. It allows you to check if your audience understands your material. It also gives the audience a sense of participation in your webinar and shows that you care about what they are thinking. An additional benefit of pausing for questions is that it gives the audience time to consider the information that has already been presented.

Keep in mind that there are three small changes that can have a very big effect on your webinar presentation.

Use vocal pauses for dramatic effect and to emphasize your key points.

Do not play with, or fidget with, your mouse Use it only as necessary to avoid distracting your audience from your presentation.

Pause for questions. This allows you to reinforce concepts, check that your audience understands your material and gives them a sense of participation.

Present your webinar in a truly professional manner by incorporating these helpful tips.

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25. Jan, 2011
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Sensible Things To Do In Order To Be Bold On Webinars

Nearly all the things causing set back for you are coming from your thinking particularly with the presentations of online webinar live. The great and major problem with webinar is public speaking. You can overcome this by forcing yourself to do some webinars not minding any interference automatically the anxiety will disappear and whenever you want to do webinar, it becomes easier and interesting. There are some sensible things you can practicalize to curb your inner man and conquer the problem of nature. By so doing, you will be developing more and more interest with webinar. This makes your production easier and enlightens you on the best method to link with your audience. It means you will be attentive to somebody you want to be like, think of cheering of a crowd and aiming at one of your personal faults.

My topic now is known as a "great speaker." This great speaker could be a person on Television, radio, somebody you know very well, somebody you have seen that was speaking in seminar or the person you have seen very well on internet. Anyone it may be, record its voice. Be attentive to any of his teleseminars, its free audios or CDs, telephone calls and record their voice in your head. By so doing, as you speak it could be related to what they were saying or controlling. I might dislike my voice when speaking and you may definitely dislike your own voice. It is good to sound like the voice of the person you like. Think of the way the voice you like sound. It could be that some words are slowed down when speaking. It might be the way some leading questions are asked. The voice might sound high or low. This voice you like might be slow or fast. No matter the way the voice you like sound, listen to the person you want to imitate his or her voice and change your voice to that model only not to copy the exact ways their voice be.

Another thing is to think of a crowd of cheering people. It is actually strange to just be alone with your computer and started talking without the presence of anybody, I mean talking alone. In other words, think of being at the front of hundreds or thousands of people that love, cheer and indeed need you to speak to them, this encourages you and makes you excited and it might not be an easy thing to get yourself out of it. This also reduces the challenge in case you think that people are not encouraged by your voice or the mode of your talking.

To just admit and be talking to yourself that you are not loved by anybody about the mode of your talking is so easy but if you really concentrate on the very great thing that you dislike concerning the way you speak, it is very likely you change and improve for better on that exact thing. For instance, if you cannot breathe very well, and were unable to respire when talking. It is advisable that you pause more often when talking. Ensure that you have deep breaths. In case you are fast in talking, ensure that you speak slowly. If it is at a point where you are not comfortable very well, by so doing, the people will have more clear thought of what you are speaking whatever that exact great thing you have to concentrate on during your talk, it is better you know it. Therefore anytime that you are running a live webinar, ensure that you improve and build on that exact thing.

In summary, all what I mentioned above are the things you have to be bold of and have deepest feelings and attitudes for. Now, be attentive and imitate the person you love to be like, think of crowd cheering and concentrate on that exact thing. Put these sensible things to use and practicalise your personal webinars at: www.webinarcrusher.com

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24. Jan, 2011
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How You Can Avoid The Most Common Mishaps That Can Spoil Your Webinar

There are things that you need to pay attention to when trying to sell something to a live audience that you may be presenting to. Rushing through the sales material and trying to get the participants to buy into what you are selling is ill advised and can cause you a lot of anguish and frustration.

It is of great importance that whenever you teach your audience about something, ensure you go ahead to empower them on how to put your teachings into practice.

For example, if you hold a webinar about blogging and teach the participants how to attract readers on to their blogs, make sure to train them on how they can convert the increased blog visits into sales since most of them may be oblivious of how to do it.

This is your opportunity too to make a sale since you have provided the information on how to increase traffic to their blogs for free, but to understand how to convert in to sales will require that one subscribes to some course or training that you are offering.

Also remember to make whatever you are offering as the only option. There should never be two ways about it - it's either they join or they buy into it or they lose everything. It is of paramount importance that they understand the urgency you are trying to put across as to why they need to buy. Leave no room for doubt or else they won't buy. Listen to their comments and questions to determine if they are convinced.

Persuade them by giving them only one point of reference. Your personal email address, twitter, LinkedIn, facebook or blog address should not be shared. Only one option should be made available to them if they need to get further training from you.

Finally, as you get to the end of your webinar, take your time to do your closing. Never be in a hurry to close off. State your case clearly and answer any queries that might have popped up during the presentation. Your aim should be to convince the undecided and assist them make up their minds on buying into your product.

This skill comes with a lot of practice and with time you will develop the confidence to explain to your audience what the next steps are after this free presentation and how they can continue with their training to enable them tap the potential of the course on offer.

Once you learn not to rush through the sales material and how to do a proper closing for your presentation, you will be comfortable enough to know how to direct your participants to the next level where they can actually pay to access your services. Practice plays a major role in perfecting these skills and there is no shortcut to that.

If you want to learn how to make your next sales presentation, visit www.webinarcrusher.com and discover how!

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23. Jan, 2011
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Run Your Own Webinar

If you are a technical wizard who is skilled in all aspects of webinar production, you probably don't need to read this. For the rest of you we are going to discuss what technical skills are really necessary in order to produce and present your own webinar.

To run an effective webinar using a webinar service like GoToWebinar is quite simple. To learn how to produce and present your webinar there are three methods that can be used. They can be used alone or in conjunction with each other. The three methods are:

1) Read the manual.

2) Rehearse the webinar.

3) Work with a partner.

Let's take a look at how these methods can give you the skills needed in order to run your own webinar.

Read the manual. That sounds almost too simple to be mentioned but often people do not read the instructional material that comes with their programs. The manual covers all of the most frequently asked questions as well as a lot of other information.

When you use GoToWebinar you can be sure that Citrix, the training company that provides the program, has been updating and adding to their manual on a regular basis. The manual provides instructions on how to use all aspects of GoToWebinar. By reading the manual you will be ensuring that you can run the best webinar possible.

Rehearse the webinar. By practicing the webinar beforehand you will be able to see where any technical problems are going to turn up.

Go through the whole presentation, using your screen and including all of the things that you intend to do, such as polling and question and answer sessions. Have friend participate as someone who is attending your webinar. Start and end your presentation just as you will during the live broadcast.

You will be able to check your material, your timing and many other aspects of the webinar.

Practicing will make you feel a lot more comfortable when it comes time to do it for real.

Work with a partner. Having a partner help you or co-present with you can be helpful in a number of ways. They can do things like field questions from the audience and handle the screen controls. Sharing the presentation of a webinar can be much less stressful than doing it alone. If your partner is technically skilled at webinars, even better!

So the three things that you can do to make sure you have the skills to produce and present your webinar are-

1) Read the manual; it's full of all of the information that you need to make your webinar a success.

2) Rehearse the webinar; practice will make your presentation glitch free and more effective.

3) Work with a partner to reduce stress and get help with your presentation.

Now you're ready to make a great webinar to promote your products!

You can do it at: www.webinarcrusher.com!

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22. Jan, 2011